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MSiX Awards return to celebrate best work in marketing sciences, with three new categories

Entries open today for the MSiX Awards, which celebrate media professionals who are closing the gap between marketing sciences and real world applications, with three new categories.

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The MSiX Awards, supported by the Queensland University of Technology, sets the gold standard for marketing sciences work, honouring Australia and New Zealand’s best in class.

The awards recognise work that best embraces the principles of marketing and behavioural sciences in the creation of successful marketing campaigns based on science not previous practice.

This year the Awards include three new categories:

  • Creativity Powered by Science
  • Shopper Behaviour
  • Student Thinker of the Year

All advertisers, agencies, media and research categories are invited to submit one or more campaigns into the seven categories with a Grand Prix also up for grabs.

Other categories include:

  • Best Insight
  • Best Use of Behavioural Economics
  • Best Use of Clever Data
  • Best Use of Neuroscience

Winners of the 2016 MSiX Awards will be honoured at a gala ceremony at the Powerhouse Museum, Sydney – directly following the MSiX conference, on November 24.

Details on the conference program will be announced in coming weeks, with interested speakers invited to submit session proposals and speaker proposals.

The awards have been curated by Adam Ferrier, Cummins & Partners’ global strategy officer and author of the book The Advertising Effect: How To Change Behaviour.

For entry criteria and details on how to enter the MSiX Awards click here.

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