Unruly launches Pulse to measure emotional engagement in videos

August 11, 2016 9:51

News Corp-owned ad tech company, Unruly, is launching an emotional video tracker into the Australian market, claiming to give brands and advertisers tools to tailor work for greater shareability.

The company has been operating since 2006, building a database of reaction to brand advertising which is now being used to support the Unruly Pulse dashboard the company believes will change the way that agencies and brands create video.

Pulse was launched eight months ago and is building a global and local database of consumer sentiments around video ads that can measure how they react across different demographics, industry sectors, cultural events and times of year.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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