MSIX full program is announced, including Facebook’s head of marketing science

Facebook’s head of marketing science for Australia and New Zealand, Andy Ford, has been confirmed to speak at Mumbrella MSIX as the full program and schedule is announced.

Ford will explain how to build a marketing science led culture that will ensure marketing budgets are maximised.

Ford is Facebook’s head of marketing science for Australia & New Zealand

In 2019, as digital ad spend surpasses 50% of all ad spending, nine out of 10 marketers said they were leaving big money behind because they had failed to develop the capabilities to know what’s working.

Ford will explain how marketers can establish true causality and where else these principles can be used to generate value.

Madden will reveal brand new AI art specifically created for MSIX

Also confirmed is founder and creative technologist of Artech Exploration, Damien Madden, who will discuss the AI of art and creativity.

Utilising new research, Madden will demonstrate how changing audience behaviour patterns have given rise to a new future where the technical and traditional must come together to create new artistic movements.

The session will also feature brand new AI art specially created for MSIX, allowing delegates to witness first-hand how these works are created.

Antony Giorgione also joins the lineup to explain his role in an innovative and award-winning behaviour change program for people on community corrections orders.

In his presentation he will reveal the good, bad and uplifting, before discussing how this experience can inform the creative approach.

The new speakers join a conference that already includes some of the most highly regarded leaders in marketing science. Curated by Thinkerbell’s Adam Ferrier, it features PwC’s Russel Howcroft, DDB’s Ben Welsh, QUT’s Professor Gayle Kerr, Hardhat’s Dan Monheit, VMLY&R’s Alison Tilling, behavioural scientist Dr Juliette Tobias-Webb and many more.

Mumbrella MSIX takes place on February 20 at The Powerhouse Museum, Sydney. Tickets are available now.


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