MSNBC to launch on Fetch TV in Australia
A partnership between Fetch TV and NBC Universal International Networks Australia (NBCUIN) has resulted in the launch of US cable channel MSNBC in Australia, on Fetch TV.
The announcement:
NBC Universal Networks Australia launch MSNBC on Fetch TV
In the lead up to the 2020 US election, MSNBC will be Australia’s premier destination for US election coverage helping Australian’s make sense of the headlines.
In an Australian first, Fetch TV and NBCUniversal International Networks Australia (NBCUIN) announce the Australian launch of MSNBC, the premier destination for breaking news and in-depth analysis through commentary and informed perspectives. MSNBC, the #2 most-watched cable network in the United States, will launch as a Fetch channel on November 1st, 2019.
MSNBC is the only cable network in the U.S. to grow for the fourth consecutive year in dayside (M-F 9am-5pm), prime (M-F 8pm-11pm) and total day (M-F 6am-6am). Reaching more than 96 million households around the globe, MSNBC joins Fetch TV as Australia’s leading destination for extensive coverage and analysis of the 2020 United States presidential election.
MSNBC will provide viewers with an impressive suite of breaking news and in-depth analysis – 24 hours a day, 7 days a week. The programming schedule will include “Morning Joe,” “Deadline: White House” with Nicolle Wallace,” “MTP Daily” with Chuck Todd, “The Beat” with Ari Melber, “Hardball” with Chris Matthews, “All In” with Chris Hayes, “The Rachel Maddow Show,” “The Last Word” with Lawrence O’Donnell,” and “The 11th Hour” with Brian Williams.
Beginning on November 1st, MSNBC will join a market-leading slate of other NBCUIN channels on the Fetch platform. Presented ad-free, MSNBC will be available in the Fetch Knowledge Pack of 19 channels for $6 per month and in the Ultimate Pack of 49 channels for $20 per month.
The Fetch & NBCUniversal International Networks Australia partnership
Scott Lorson, CEO of Fetch TV, said: “We are excited to add MSNBC to the Fetch platform at a time when Australians are more interested in US Politics and world affairs than ever before. Taking the MSNBC feed direct from the US enables us to deliver Fetch subscribers breaking news, straight from the source in real time. The addition of MSNBC extends our relationship with NBCUI to include nine different content brands across three formats including linear channels, SVOD and our Australian-first virtual playlist channels.”
Chris Taylor, Managing Director, NBCUniversal International Networks and Television Distribution, ANZ said: “We’re delighted to expand our partnership with Fetch TV to introduce MSNBC, one of the leaders in news, direct to Australian audiences for the first time. We know Australia is a nation powered by independent thinkers and information seekers and through the introduction of MSNBC, we’ll bridge the need for candid, insightful and considered programming delivered by journalists who are esteemed globally. MSNBC has seen remarkable success in the US delivering thought-provoking news content and we’re confident we will see the same appreciation for the channel here in Australia”
Source: NBCUIN media release
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