MTV partners again with Destination NSW for branded content to encourage young people to visit NSW

MTV has partnered with Destination NSW for a third time to produce a four-part online video series with the aim of inspiring young people to visit and experience the state.

The series captures experiences at a variety of NSW events such as CMC Rocks The Hunter, Byron Bay Bluesfest and Top Gear Festival along with a road trip from Sydney to Byron Bay.

Andrew Smith, who recently completed his role as NSW chief funster as part of Tourism Australia’s ‘Best Jobs in the World’ competition, features in the third instalment of the series and sees him document his 800km road trip from Sydney to Byron Bay.

Destination NSW CEO Sandra Chipchase said: “Destination NSW is delighted to continue this partnership with MTV, which complements our broader strategy to engage with youth travellers in innovative ways, and show people what a diverse and fun place NSW is to visit. The NSW chief funster, Andrew Smith, has been a fantastic ambassador for youth travel to our State, demonstrating the breadth of experiences on offer first-hand. The inclusion of Andrew in this series is a great fit, making for an entertaining and inspiring installment.”

It is featured on MTV and, MTV’s global travel site and is shared on Destination NSW’s online channels.

MTV’s partnership with Destination NSW began in 2012 when MTV was commissioned to produce a six-part online series called NSW Unmapped. Last year Destination NSW partnered with MTV for the project.

Simon Bates, director of MTV Australia and New Zealand, said: “MTV’s focus on millennials gives us a unique opportunity to partner with brands that want to create content that is authentic, engaging and effective with young people.This latest campaign with Destination NSW is not only a fantastic extension of our on-going relationship, but also a strong example of how our production team can provide a fresh take on travel across NSW to showcase on television, digital and social networks in Australia and around the world.”

  • Vanessa Zuppicich, Creative Director, MTV
  • Neil Bessant, Creative Services Manager, MTV
  • Phillip Sage, Director
  • Brett Brown, DOP
  • Justine Mayle and Marina Younger, Producers
  • Spencer Austad, Editor

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