MTV Up and Veneziano join Greenpoint Media’s client list
Melbourne-based communications agency Greenpoint Media has taken on the public relations accounts for coffee roaster Veneziano and energy drink MTV Up.
MTV Up is a new entrant into the Australian energy drink market, targeting the music sector with its public relations. Greenpoint Media will support its launch with a PR, influencer marketing and brand alignment campaign.
Meanwhile, Veneziano is hoping to drive consumer brand presence and awareness with Greenpoint Media’s assistance.
Greenpoint Media managing director, Ash Denman, said: “In what is a tricky market, we are seeing lifestyle brands and products still looking to either launch or pivot their products with new ranges, collaborations and campaigns. We couldn’t be happier to be supporting such great local and international lifestyle brands as they aim to grow their footprints in Australia.”
Greenpoint Media has previously worked on campaigns for CBco, Red Bull, Tipple and Kaiju.
The agency’s clients include Cricket Australia, Riverlee and Colonial Leisure Group.