F.Y.I.

MTV uses virtual reality for EMAs

October 26, 2015 9:32

MTV has broadcast its Europe Music Awards ceremony with virtual reality this year.

The release:

MTV gave fans new ways to interact with and experience the 2015 MTV EMAs, MTV’s biggest international music event of the year. MTV broadcast the red carpet pre-show and entire main show event via a virtual reality live stream that viewers in markets around the world could access directly via the MTV EMA app. Held in Milan with the red carpet pre-show airing at 6am this morning, the 2015 MTV EMAs are the first global music award show to give fans this fully immersive experience. The network also teamed up with Instagram to host a custom booth backstage at the main event, inspired by Instagram’s new Boomerang app, with global music and internet stars Instagramming exclusive images and boomerang style videos throughout the event. Additionally, in the second phase of its international rebrand, the network debuted MTV Canvas, a new tool found on MTVbump.com that gives the audience tools to play with pop culture and create and submit spots to possibly run on-air on MTV’s network of international channels in 160+ countries.

Virtual Reality

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