Muffin Break is highlighting the busy world of parenting in a new campaign from Sydney-based PDC Creative and production house Infinity2 which aims to encourage parents to take a “me moment” at the bakery-cafe as it introduces the new tagline “Muffin Break. You Deserve It”.
The spot sees a mum dealing with typical parenting situations before taking some time out to enjoy a coffee at Muffin Break.
Muffin Break marketing manager Gemma Fitzsimons said: “It’s an exciting time for Muffin Break as we continue to evolve the brand in today’s competitive retail food market. We have taken a tongue-in-cheek, humorous approach that makes light of the daily routine and highlights how Muffin Break offers its customers a short escape from the daily grind of everyday life.”
The 30-second and 15-second ads will run for four weeks from October 17, with additional bursts expected to air throughout next year.
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Credits:
- Client: Muffin Break
- Agency: PDC Creative
- Production Company: Infinity2
- Creative Director: Nik Bragg
- Director: Rob Stanton Cook
- Media Planning: Slingshot
- Media Buying: Slingshot
- Public Relations: Verve Communications