Muffin Break encourages parents to take a ‘me moment’ in new campaign

Muffin Break is highlighting the busy world of parenting in a new campaign from Sydney-based PDC Creative and production house Infinity2 which aims to encourage parents to take a “me moment” at the bakery-cafe as it introduces the new tagline “Muffin Break. You Deserve It”.

The spot sees a mum dealing with typical parenting situations before taking some time out to enjoy a coffee at Muffin Break.

Muffin Break marketing manager Gemma Fitzsimons said: “It’s an exciting time for Muffin Break as we continue to evolve the brand in today’s competitive retail food market. We have taken a tongue-in-cheek, humorous approach that makes light of the daily routine and highlights how Muffin Break offers its customers a short escape from the daily grind of everyday life.”

The 30-second and 15-second ads will run for four weeks from October 17, with additional bursts expected to air throughout next year.


  • Client: Muffin Break
  • Agency: PDC Creative
  • Production Company: Infinity2
  • Creative Director: Nik Bragg
  • Director: Rob Stanton Cook
  • Media Planning: Slingshot
  • Media Buying: Slingshot
  • Public Relations: Verve Communications

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