Multi-channel 7mate has higher audience share than Ten on Saturday night
One of Seven’s multi-channel offerings, 7mate, secured a larger audience than Network Ten’s primary channel last night.
7mate had 7.8% of the TV viewing audience – thanks largely to the AFL – while Ten had 7.1%. Ten was also beaten by national broadcaster, the ABC, which had a 9.5% audience share.
7mate finishes on top of Ten on Saturday night
915,000 people throughout the five metro cities watched the AFL Finals Series match between the Collingwood Magpies and the Greater Western Sydney Giants across Seven and 7mate, making it the most-watched program of the evening.
Isn’t it time we did away with the “primary” and “secondary” channel monikers. It’s a throwback to the days of “analog simulcast” and really has no place in today’s all-digital TV environment
And yet the channels are still programmed that way, and viewers still (by-and-large) watch them that way.
This said, the ABC’s primary channel during the day is ABC 4 Kids.