Multi Channel Network announces new digital partnership with Fox Sports Pulse
Multi Channel Network today announced a new partnership with Fox Sports Pulse.
The announcement:
Multi Channel Network (MCN) is today announcing representation of the community sports platform FOX SPORTS Pulse’s online assets in a new deal that will see MCNfurther expand its monthly audience by one million users*.
FOX SPORTS Pulse, previously known as SportingPulse, provides grassroots sports organisations around the country with solutions to easily manage competitions, publish results on websites, process online registrations and payments, communicate with their community and raise revenue. The business creates an online network that helps these sporting communities connect with their fans as well as sponsors and advertisers.
MCN officially took over the advertising sales for FOX SPORTS Pulse’s network of 3,000 associated websites and more than 30,000 club websites on 1 August, 2013.
SportingPulse will officially take on its new name, FOX SPORTS Pulse, at the end of the sport winter season and will expand their Sydney presence by re-locating their offices to FOX SPORTS headquarters in Artarmon. The move will allow better servicing of all Sydney based sports and commercial partners. The office in East Melbourne will remain to service Melbourne based clients.
MCN CEO Anthony Fitzgerald said the deal significantly complemented the existing MCN TV and digital sports suite as the FOX SPORTS Pulse site covered all the major codes, delivering high local engagement from a community of 2.2 million active participants.
“MCN are thrilled to incorporate such a unique and premium digital asset to our already strong sports offering, as it means brands can now connect with all levels of sports participation, from grassroots to elite codes,” he said. “With one in four Australians involved in local organised sport, this is a huge target for brands.”
MCN National Sports Sales Director Martin Medcraf said FOX SPORTS Pulse delivered relevant and engaging content from pre-season, right through to game days and beyond.
“MCN Sport already provides a seven-day sporting fan experience and the addition of FOX SPORTS Pulse’s localised community means deeper engagement and a broader demographic scope, including more females.”
CEO of FOX SPORTS Pulse Adam Oakes said: “Having worked with MCN over a number of years in my previous role at FOX SPORTS, I’m very confident they will deliver strong advertising results for us. I also feel FOX SPORTS Pulse will be a complementary addition to their exceptional existing sporting digital assets.”
Big Mobile retains the representation rights for FOX SPORTS Pulse mobile sales.
Source: MCN media release
