F.Y.I.

MultiConnexions appoints Kaiyu Li to boost strategic capabilities

Multi-cultural marketing agency MultiConnexions has appointed Kaiyu Li as director of strategy and insights.

kaiyu-li

The announcement:

MultiConnexions, Australia’s largest independent multicultural marketing agency, has today announced the appointment of Mr. Kaiyu Li as Director of Strategy and Insights. The new appointment will see the company boost its strategic and insight capabilities for its existing and future clients.

Kaiyu Li said, “I believe brands can do much better than they currently are in the multicultural space.

Settling in a new country is a very emotional life journey with many practical needs. The opportunity is in both emotional connection and innovative solutions. Marketers can’t continue treating multicultural audiences as an afterthought. Australian marketers seriously need to step their cultural intelligence game up.”

“It’s exciting to join MultiConnexions, and I look forward to working with a passionate team who lives and breathes diversity on the impressive portfolio of clients. I am keen to bolster the company’s strategy and insights competencies to further elevate our communications solutions,” continued Li.

Commenting on Mr. Li’s appointment, MultiConnexions’ Co-Founder and CEO Ms. Sheba Nandkeolyar said, “Kaiyu joins MultiConnexions at an important time in our company’s growth. I am confident Kaiyu’s strategic insights, and extensive experience across Asia will be a value-add to our clients, who are eager to target the rapidly growing new Asian audiences among other multicultural audiences.”

Li has close to two decades of cross-border experience with some of the world’s leading multinational brands. His career has spanned strategy roles with creative and media agencies in China and Australia. In his previous appointments, he was Chief Strategy Officer with Y&R China, and Group Strategy Director with Mediacom Sydney. He has served Gap, Danone, Pfizer, Dell, Nike, P&G, McDonald’s, HSBC and VW.

Source: MultiConnexions press release.

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