Multicultural broadcaster SBS pushes into sexuality space with focus on LGBTI issues

SBS Logo 2015SBS is pushing into sexuality-based content focusing on LGBTI issues as the broadcaster prepares to launch a dedicated website.

The initiative is spearheaded by former editor of Star Observer Drew Sheldrick and will compete with that newspaper as well as the likes of SameSame, which Junkee Media sold to Evo Media at the end of September, and DNA magazine.

An SBS spokesperson told Mumbrella: “As a public broadcaster with a remit to explore Australia’s diverse multicultural society SBS has always been committed to covering issues relevant to all Australians, including examining a range of views on sexuality and gender diversity across our content.

“As the national broadcaster of the Sydney Gay & Lesbian Mardi Gras, we also look to develop more content, including online and social media, in the lead up to each year’s event.”

The multicultural broadcaster has launched a Twitter handle @SBSexuality and is actively soliciting for content.

SBS kicked off the initiative by promoting an eclectic range of stories from does your MP support marriage equality to Meet the man who came out after 20 years of marriage and a  piece on the gay merman of Melbourne.


The initiative is understood to be the idea of new SBS head of editorial, online and emerging platforms Ben Naparstek, who previously edited The Good Weekend and The Monthly.

Miranda Ward


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