Multix turns to Indiana Jones and the temple of foil
Multix has nodded to 1989 movie Indiana Jones and The Last Crusade with a medieval knight demanding a customer chooses their brand of aluminium foil wisely, or face the consequences.
The ad was created by DDB Melbourne.
I’m surprised that an agency with the pedigree of DDB would land on such an incredibly generic insight. ‘Choose wisely’ could apply to any category. Does this brand have nothing unique to focus on?
Since when has bullying/intimidating your consumer led to an increase in loyalty?
Since ages ago: https://www.youtube.com/watch?v=XYz3sl0LEA4
I will remember the brand next time I need alfoil…and will choose wisely! Catchy!
Another iconic film moment butchered and cheapened by a lack of imagination.
I like it! I do like the Multix though 🙂
Woke 10 Sep 18.
Go back to sleep. Don’t wake up till you have something relevant to say.
Best ad – the intimidated fella acted it brilliantly so funny – the only problem couldn’t remember the product maybe they should have got him to say m – m – m – mulitex as he chose it