Mumbo Report: James Tuckerman on life after print; SMH editor Peter Fray’s bad day; top ads of the week

Hi Tim,

You should consider the new Birds Eye commercials for discussion.

http://www.birdseye.com.au/video.html

Interesting!

I don’t think consumers see as huge a difference between paper and online, as the publishers do.

To the average consumer there’s just good/entertaining/informative information or entertainment … or not.

Do they care if they watch a show on Tv or catchup online later? Nope. They just want to watch the show.

Interesting point about “renting eyeballs”.
How much input do in-house marketers have?

Read Marshall McLuhan. As content proliferates, the medium begins to play a more important role as differentiator. Example: 3D cinemas, LCD vs plasma, hardcopy vs softcopy, MP3 vs CD. Consumer do care, and increasingly so. There’s a reason why vinyl record production has risen continuously since 2006.