Mumbo Report: Joe Talcott, Nigel Marsh, Mark Holden & Matt Eastwood at Mumbrella Question Time

Tim Burrowes

October 27, 2009 1:16

On today’s Mumbo Report from Studio 33:

DDB’s Matt Eastwood, PHD’s Mark Holden, News Ltd’s Joe Talcott and Y&R Brands’ Nigel Marsh debate paid content at Mumbrella Question Time.
We put the boot into the Mitsubishi Triton ad
Adam Ferrier’s career advice

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

Leanne 27 Oct 09

Any chance you will be holding a Mumbrella Question Time in Melbourne this year?

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David@ luvyawork 27 Oct 09

Weighing in on the paid content debate, sure people will pay for content, but only when they’re sure about the quality of the content being delivered.

It’s a ridiculous notion to expect that everything delivered online is going to be free or simply paid for by advertising revenue. If digital delivery is the ‘new way’ as many would argue and media organisations are re-arrangning to embrace, then of course there’s going to be a revenue need from readers, just as there is any any ‘traditional’, commercial media.

I think the idea of a user pays system (crossed by most of the panel) is an excellent one though. Another way of executing that model could be to buy credits i.e a bucket from which every time you download paid content, the charge is withdrawn, which can top up automatically at given periods. Whatever the model, I’m with Nigel Marsh in saying it’ll take some courage and leadership from the media to execute it.

Either way, paid content is coming, it’ll have to be valuable to be bought or it won’t be, and the purchasing model is important for who’ll succeed or fail.

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mumbrella 27 Oct 09

Hi Leanne,

Thanks for your question.

In truth, the practical reality of being part of a very small team has held me back a little in spending as much time in Melbourne as I should.

But my new deputy, Camille Alarcon, comes on board on Monday, and that should let me look a little further afield. I’m not sure whether we’ll get to have one in Melbourne this side of Chritmas, but if not, I’d certainly hope it was not long after.

Cheers,

Tim – Mumbrella

Emma 27 Oct 09

pornorgraphy = quality content, love it!

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Chris 29 Oct 09

I agree with Mark Holden, for providers to charge for online content they will have to make it VERY easy and VERY cheap, so that it’s almost un-noticable to the consumer. No “would you like our weekly newsletter / would you like to be notified of similar offers / can we incessantly spam you forever” options.

Any backlash from the user will result in a demand for pirate sites that simply lift the paid content and deliver it for free, which I assume would be quite easy.

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