Mumbo Report: Magnum ad – online, gold; TV, not so much

April 29, 2010 11:34

In today’s Mumbo Report from Studio 33:

Most played ads of the week
The Magnum Gold ad – turkey of a TV ad, but great online execution

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With the support of:

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He now writes industry newsletter Unmade - subscribe at unmade.media

topics Advertising Magnum Mumbo Report Xtreme Information

Comments: 3

version 29 Apr 10

Magnum Gold – best media strategy of the year so far for mine. Look out for it at the MFAs (No i don’t work for Universal).

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eek 29 Apr 10

Benicio del Toroh-oh.

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Anonymous 29 Apr 10

It may only be the third most played ad, but Mark fwom O’Bwian who cant pwonounce his ‘R’s is number one in terms of being wemembered for me.

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