Mumbo Report: Magnum ad – online, gold; TV, not so much
In today’s Mumbo Report from Studio 33:
- Most played ads of the week
- The Magnum Gold ad – turkey of a TV ad, but great online execution
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With the support of:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Magnum Gold – best media strategy of the year so far for mine. Look out for it at the MFAs (No i don’t work for Universal).
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Benicio del Toroh-oh.
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It may only be the third most played ad, but Mark fwom O’Bwian who cant pwonounce his ‘R’s is number one in terms of being wemembered for me.
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