Mumbo Report: M&C Saatchi ECD Ben Welsh
In today’s Mumbo Report from Studio 33:
- M&C Saatchi executive creative director Ben Welsh on creating ad magic, respecting TV viewers, the story behind Optus’s World Cup ad and what he thinks of the new Tourism Oz work;
- The ABC’s Mark Scott on why News Ltd boss John Hartigan is the most powerful person in Australian media.
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great video – interesting insights about how he wants it to connect with people.
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how true, the observation that tourism ads should never be seen in their home market. The so-called local backlash against “where the bloody hell are you” was ludicrous. A few UK tabloids use if for some antipodean-bashing, their Aussie counterparts take the bait and a good campaign gets scuttled.
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What? We shouldn’t take an interest in the way our country’s marketed overseas?
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