Mumbo Report: The Works on arrogant planners, responsible creatives and life in a camper van
In today’s Mumbo Report from Studio 33:
Damian Pincus and Tom Donald of The Works on
- The agency starting life in a campervan;
- How The Works would love to launch a media department;
- Is there such a thing as a responsible creative?;
- Why planners need to lose the arrogance
Time Out editor Dan Rookwood on why he can’t live without The Wire
You can also subscribe to Mumbrella’s Mumbo Report YouTube channel.
With the support of:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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“For nearly forty years I’ve been telling you to sit up straight. Do you listen? You look like the Hunchback of Notre-fucking-Dame.”
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I must agree that some MEDIA planners need to lose their arrogance. It’s most frustrating!
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Yep, bring media back into the fold?
What, after creative agencies have treated media like shit for decades…
Once accreditation was dismantled cut ’em free as an unnecessary cost centre …
Then to your surprise find they make a good fist of it and start to be appreciated by clients as good strategic thinkers who understand the client’s business, rather than just ‘crosses-in-boxes’ people wheeled in for the last two minutes of the pitch… ask them to come back.
Why would any media agency business want to return to subserviency?
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