Mumbo Report: The Works on arrogant planners, responsible creatives and life in a camper van

Tim Burrowes

May 18, 2010 3:59

In today’s Mumbo Report from Studio 33:

Damian Pincus and Tom Donald of The Works on

The agency starting life in a campervan;
How The Works would love to launch a media department;
Is there such a thing as a responsible creative?;
Why planners need to lose the arrogance

Time Out editor Dan Rookwood on why he can’t live without The Wire

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

ShitMyDadSays 19 May 10

“For nearly forty years I’ve been telling you to sit up straight. Do you listen? You look like the Hunchback of Notre-fucking-Dame.”

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Anonymous 19 May 10

I must agree that some MEDIA planners need to lose their arrogance. It’s most frustrating!

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Anon 19 May 10

Yep, bring media back into the fold?

What, after creative agencies have treated media like shit for decades…
Once accreditation was dismantled cut ’em free as an unnecessary cost centre …
Then to your surprise find they make a good fist of it and start to be appreciated by clients as good strategic thinkers who understand the client’s business, rather than just ‘crosses-in-boxes’ people wheeled in for the last two minutes of the pitch… ask them to come back.

Why would any media agency business want to return to subserviency?