#MumboReview: Paul Swann and Richard Bradley on Ford, Optus, Telstra and Anzac Day ads





The Works creative partner Paul Swann and Jack Morton executive creative director Richard Bradley joined Mumbrella this afternoon and discussed the latest crop of ads and issues affecting adland.

Today’s review included the Bible Society’s Anzac Day campaign, work from Optus and Telstra which uses similar ideas and Ford’s aggressive push against Toyota.

The pair will addressed  the sensitivities around marketers tapping into events like Anzac Day and discussed the latest issues facing the industry.

Swann joined The Works in September 2012 after five-and-a-half years with Naked Communications, first as head of ideas and then as managing partner.

Bradley joined Jack Morton in July 2013 as ECD and has previously worked at Salmat Digital, Be Group and Razorfish.

The ads:

Bible Society Australia’s Anzac Day campaign

Ford’s Ranger vs Toyota Hilux

Visa Checkout

Optus broadband

Telstra’s fast home Wi-Fi


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