Mumbrella and Campaign Brief both see growth in audited online traffic

Mumbrella’s audited number of domestic monthly page impressions has gone through 400,000 for the first time.  

According to Nielsen Market Intelligence numbers – verified by the Audit Bureaux of Australia – Mumbrella averaged nearly 5000 daily unique domestic browsers in May – a rise of 26% on April.

Meanwhile, monthly page impressions – 404,894 – was up by 27% on the previous month.

Most other marketing titles – including AdNews, B&T and Marketing magazine – have so far declined to have their online audiences audited.

The only other title with audited data, Campaign Brief, also saw jumps in its traffic.

Campaign Brief’s number of page impressions rose from 100,947 to 165,457 – a jump of 65%, and its average number of daily domestic unique browsers rose from 1,161 to 1,598 – an increase of 38%.

Domestic monthly unique browsers – which can be a less reliable number than daily unique browsers because of issues such as double counting of home and office users, and cookie deletion – saw Mumbrella score 82,399 and Campaign Brief 21,671.


Although AdNews, B&T and Marketing Magazine are not audited, the last time they published their internal numbers, they claimed monthly unique browsers of 22,518 for AdNews (although this also included international traffic) and 71,481 for B&T (which again included international traffic too).


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