Mumbrella audience up 15% while Campaign Brief declines almost 11%

Mumbrella saw its average daily browsers lift by 15.2% in July while Campaign Brief fell by 10.7% and B&T grew by 1.5%, new numbers from the Audited Media Association of Australia reveal.Mumbrella_Twitter_ProfilePic_400x400-2 (1)


Meanwhile, Mumbrella also delivered the highest number of page impressions  among the media and marketing trade press. The site’s 919,173 PIs was almost four times that of either of its audited rivals which recorded PIs of 264,687 for Campaign Brief which was second and 216,824 for B&T, which remained narrowly in third.

The other main industry title, AdNews, does not submit its figures for audit, but the last time it publicly shared its internal analytics, it claimed 145,956 monthly page impressions.Audited Media Association of Australia AMAA logo - cropped wide

Meanwhile, in other sectors CarAdvice delivered the largest number of audited monthly impressions with 9,395,307 PIs, followed by Pat Callinan Media’s Unsealed 4×4 with 5,686,455 PIs and RV Daily with 3,733,231 page impressions.


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