Mumbrella audience on the up

Mumbrella’s audited page impressions have passed half a million in a month for the first time.

According to Nielsen Market Intelligence, Mumbrella delivered 510,604 page impressions during September. This was an increase of 7.6% on August.  

The average daily number of Australian unique browsers rose from 6,094 to 7,099 – an increase of 16.5%.

Among the other ABA audited marketing trade titles, Campaign Brief had 202,914 page impressions – up 1.7% on the previous month.

Bestadsontv had 86,127 page impressions, down 0.8% on August.


Source: Nielsen Market Intelligence

Among Australia’s other trade titles, AdNews and B&T are not audited.

B&T released unaudited internal analytics in August, at which point it claimed 225,000 page impressions (including local and international traffic) per month.

The last time AdNews made a public claim about the number of page impressions it delivered, it said it had 145,956 monthly page views. (The title has since taken to quoting “impressions” of about 1m to the market. However, as Mumbrella has previously discussed, this number if inflated by six times because the publisher is referring to advertising impressions and it has six ad slots per page.)


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