Mumbrella audience on the up

Tim Burrowes

October 5, 2010 2:10

Mumbrella’s audited page impressions have passed half a million in a month for the first time.

According to Nielsen Market Intelligence, Mumbrella delivered 510,604 page impressions during September. This was an increase of 7.6% on August.

The average daily number of Australian unique browsers rose from 6,094 to 7,099 – an increase of 16.5%.

Among the other ABA audited marketing trade titles, Campaign Brief had 202,914 page impressions – up 1.7% on the previous month.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

AdNews B&T Campaign Brief Mumbrella Nielsen Market Intelligence online

4 COMMENTS

Sarah L 5 Oct 10

Well Done mUm ! You are an awesome website that more and more people should be reading! Awesome, entertaining and interesting content everyday – it is in my top viewed websites on Google Chrome! 🙂

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Vince. 5 Oct 10

The majority of this rise could be attributed to The Gruen Transfer tweeting and updating links on facebook when it was featured in mumbrella.

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J 6 Oct 10

Way to toot your own horn Tim

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mumbrella 6 Oct 10

Hi J

I’d be delighted to toot AdNews’ and B&T’s horns too. If they submitted their numbers for audit. Which they don’t.

Cheers,

Tim – Mumbrella

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Mumbrella audience on the up

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