Mumbrella Awards 2025 photo gallery

All the winners from the Mumbrella Awards 2025. Congratulations!

The awards were held at The Star in Sydney on Thursday, 24 July. For the full text list of winners see our write-up of the night.

Creative Agency of the Year Winner: BMF

Media Agency of the Year Winner: EssenceMediaCom

Full Service Agency of the Year Winner: Howatson+Company

Independent Agency of the Year Winner: Special

PR Agency of the Year Winner: Supermassive

Emerging Agency of the Year Winner: Born

Specialist Agency of the Year Winner: The General Store

Marketing Team of the Year Winner: Youi Insurance

Production Company of the Year Winner: Revolver

Account Management Team of the Year Winner: BMF

Media Brand of the Year Winner: Man of Many

Sales Team of the Year Winner: Uber Advertising

Marketing Technology Company of the Year Winner: Plus Also Studios

Industry Leader of the Year Winner: Hoang Nguyen, Chief Data and Technology Officer & Co-Founder, Howatson+Company & Plus Also Studios

Under-30 Achiever of the Year Winner: Brittiny Edwards, Advocacy & Communications Specialist, Share the Dignity

Social Idea of the Year Winner: Nedd’s Uncomfortable Challenge – Bursty with TikTok for We Are Mobilise & Nedd Brockmann

Pro Bono Campaign of the Year Winner: The Inter[NET]vention – BCM Group for LIVIN

Media Campaign of the Year Winner: Woolworths Olympics & Paralympic Games – Dentsu with M&C Saatchi & Woolworths IDX for Woolworths

Ad Campaign of the Year Winner: Go A Little Extra – BMF for ALDI Australia

TV Ad of the Year Winner: Toyota HiLux ‘In A Pickle’ – Saatchi & Saatchi Australia with Scoundrel & Spark Foundry

Content Marketing Strategy of the Year Winner: Fisher x Bob Marley: ONE LOVE – Hello Social with Wavemaker for Paramount Pictures

Best Campaign with a Small Budget Winner: The Last Season Collection – Orphan with Adhesive PR & TikTok for Jackie Galleghan & Madre Natura

$Best Influencer Strategy Winner: Shark Week – TBWA\Sydney & Fabric Sydney for Modibodi$

Best Influencer Strategy Winner: Shark Week – TBWA\Sydney & Fabric Sydney for Modibodi

Best Use of Experiential Marketing Winner: Macca’s Squid Game Meal – Dare to Play? – Akcelo & OMD for McDonald’s

Best Use of Real-Time Marketing Winner: Hey Drake, This Yours? – It’s Friday for Sydney Water

Best Use of Retail Media Winner: The Chippelier: Share A Perfect Pairing – Uber Advertising for Red Rock Deli

Best Use of User Experience Winner: XXXX Locate the Tin to Win – AFFINITY for Lion

Mumbrella Award for Collaboration Winner: Fisher x Bob Marley: ONE LOVE – Hello Social with Wavemaker for Paramount Pictures

Mumbrella Award for Culture Winner: BMF

$Mumbrella Award for Bravery Winner: Shark Week – TBWA\Sydney & Fabric Sydney for Modibodi$

Mumbrella Award for Bravery Winner: Shark Week – TBWA\Sydney & Fabric Sydney for Modibodi

Mumbrella Award for Insight Winner: The Inter[NET]vention – BCM Group for LIVIN

Mumbrella Award for Data – Driven Marketing Winner: The Inter[NET]vention – BCM Group for LIVIN

Mumbrella Award for Innovation Winner: The Christian O’Connell Show BinBoards – ARN for GOLD104.3