Mumbrella Awards shortlist revealed
The shortlist can today be revealed for this year’s Mumbrella Awards.
The competition saw more than 300 entries this year – the highest since the Mumbrella Awards launched five years ago. The most hotly contested categories saw more than 30 entries.
The final round of judging – with most categories taking place face-to-face – will take place over the next fortnight.
The Mumbrella Awards takes place at the Star Event Centre in Sydney on the night of Thursday June 5.
Mumbrella Awards 2014 shortlist:
Marketing Team of the Year
- Barnardos Australia
- Diageo Bundaberg Rum Team
- Nova Entertainment
- NAB/ MLC
Media Brand of the Year
- Guardian Australia
- Junkee
- Babyology
- Mamamia
- Pedestrian.tv
- Spotify
Sales Team of the Year
- Nine Entertainment Co.
- Val Morgan
- JCDecaux Australia
- The Mamamia Network
- Multi Channel Network
- Fairfax Media
Creative Agency of the Year
- Colenso BBDO
- Clemenger BBDO Melbourne
- Leo Burnett Sydney
- The Monkeys
- Havas Worldwide Australia
- Whybin/TBWA Group
Media Agency of the Year
- UM
- Bohemia
- Match Media
- Zenithoptimedia
PR Agency of the Year
- Eleven PR
- Mango Communications
- McCann
- One Green Bean
- Klick Communications
- Edelman
APAC Creative Network
- DDB Group Asia Pacific
- Y&R Asia Pacific
APAC Media Network
- Carat Asia Pacific – Denstu Aegis Network
- PHD – Omnicom Media Group
- OMD – Omnicom Media Group
- Mediacom Asia Pacific – GroupM
APAC PR Network
- Waggener Edstrom Communications
- Text100 Asia Pacific
- Edelman
- Weber Shandwick
Specialist Agency of the Year
- Step Change Marketing
- WiTH Collective
- Digital Arts Network
- Ensemble Australia
- Mnet
- We Are Social
Emerging Agency of the Year
- The Remarkables Group
- MAUD
- ntegrity Agency
Experiential Agency of the Year
- Play Communications
- Popcorn X
- Mango Communications
- Carrspace
- URBAN
Promo Marketing Agency of the Year
- McCann
- Apollonation
- WiTH Collective
Mumbrella Award for Culture
- OMD
- Leo Burnett Sydney
- UM
- The Works
- Match Media
Production House of the Year
- Exit Films
- Finch Productions
- Ensemble Australia
- Revolver/Will O’Rourke
Mumbrella Award for Bravery
- ANZ – GAYTMs by Whybin TBWA Melbourne in partnership with Revolver/Will O’Rourke
- Bonds – BOOBS by Clemenger BBDO Melbourne
- Drinkwise – How to drink properly by Clemenger BBDO Melbourne
- Kia – Game On by Mnet in partnership with Initiative Australia and Innocean Worldwide
Mumbrella Award for Innovation
- Finch & JWT Sydney – The Attention Powered Car for RAC of WA
- Leo Burnett Melbourne – Slurpee Xpandinator
- Starcom, Havas Worldwide and One Green Bean – Virgin Mobile Game of Phones
- Clemenger BBDO Melbourne – Remote Control Tourist for Tourism Victoria
- Whybin TBWA Sydney – Crashed Car Showroom for NRMA
- Mnet Mobile – Kia Game On in partnership with Initiative Australia and Innocean Worldwide
Mumbrella Award for Insight
- Victoria Responsible Gambling Association – 100 Day Challenge by McCann
- A.H. Beard – Six Week Sleep Challenge by Mentally Friendly
- Australia Post – Video Stamp by Clemenger BBDO Melbourne
- Tigerair – Infrequent Flyers Program by McCann
- Drinkwise – How to drink properly by Clemenger BBDO Melbourne
- Toyota – Calling All Heroes by Saatchi and Saatchi
Mumbrella Award for Data-Driven Marketing
- Telstra – Launch of the iPhone 5s paid search strategy by Resolution Media
- Ikea – Data matching love story by Match Media in partnership with Acxiom and Yahoo!7
- Bonnington’s Irish Moss – Fly Tracker by Bohemia
- Foxtel – Alert Shirt by CHE Proximity
- Australian Bureau of Statistics – Run that Town by Leo Burnett Sydney
- Qantas – Dynamic decision making program by ZenithOptimedia in partnership with Razorfish and Performics
Digital Services Company of the Year
- Outware Mobile
- TubeMogul
- DT
- Outbrain
Ad Campaign of the Year
- Tourism Victoria – Remote Control Tourist by Clemenger BBDO Melbourne
- Coke – Small World Machines by Leo Burnett Sydney
- UBank – Rewards Are Real by The Monkeys
- Australia Post – Video Stamp by Clemenger BBDO Melbourne
- Devondale – DDB Melbourne
Pro Bono Campaign of the Year
- Diageo Bundaberg Rum – Road to Recovery by Leo Burnett Sydney
- The Coffee Break Project – Coffee and conversation breaks the isolation by made4media
- Save our Sons – The most powerful arm ever invented by Havas Worldwide Australia in partnership with Red Agency Australia, Finch Productions and Reactive
- Amnesty International New Zealand – Trial by Timeline by Colenso BBDO
TV Ad of the Year
- Canon – No one sees it like you by Leo Burnett Sydney
- St John Ambulance WA – Break the barrier by The Brand Agency
- Devondale – Cat Lady by DDB Melbourne
- Devondale – Stepdad Steve by DDB Melbourne
- Volkswagen – Welcome to the family by DDB
- Toyota – Calling all the Heroes by Saatchi & Saatchi
- Sony – Sony Bravia by Havas Worldwide Australia in partnership with Finch Productions
Content Marketing Strategy of the Year
- General Electric – GEreports.com.au by Edelman
- Boost Mobile – ‘Stay Living’ by The Monkeys
- Commonwealth Bank – Test Match by One Green Bean
- Tourism Victoria – Remote Control Tourist by Clemenger BBDO Melbourne
- KFC Newsroomm – Social@Ogilvy
- CPA Australia – The Naked CEO
Most Promising Newcomer of the Year
- Daniel Pizzato – Whybin TBWA
- Robert Bellamy – UM
- Matthew Sim – Isobar
- Ashleigh Vogel – UM