Mumbrella Awards winners revealed
Update: A special tablet edition of Encore featuring pictures from the night and video on all of the winners is now available for download.
Independent outfit Match was last night named Media Agency of the Year at the Mumbrella Awards while Clemenger BBDO Melbourne was named Creative Agency of the Year and Eleven was PR Agency of the Year.
Sydney Opera House took the Marketing Team of the Year trophy while Adshel won Sales Team of the Year.
The full list of winners:
Congrats to all the winners. and big congrats to Rob and the team at Eleven PR in our category.
Well chuffed on our award. Thanks to all the judges.
Matthew
Why you no have digital categories? Is this the Mad Men awards?
Very very odd that there are awards for Media agency, creative agency, PR agency…. Yet in 2012 with thousands of professionals around the country working on digital innovation, there is no award to reflect this.
Mumbrella is stuck in some time warp where the digital and traditional worlds are still “colliding”. Happy to use technology and all the lifestyle changes that it brings but fail to recognise this when it comes to recognition… Quite disappointing really.
Hi Matt,
Apologies for the slow response to your question – I was somewhat the worst for wear on Friday.
Because we had limited capacity at Doltone House, we had to limit the number of categories this year. We did have the category of specialist agency of the year, which specifically mentioned that this was the category that digital agencies would be welcome to enter. My thought would be that in future years, we would potentially split out a separate digital and potentially a design agency category if there is demand for it. That’s a similar approach to the one I took when I launched the B&T Awards a few years ago.
As for digital innovation, we actually did have an innovation category. I’m happy to say we had a large number of entries, although admittedly not many from digital agencies.
I’d actually make the argument that the approach we have taken to the Mumbrella Awards – with categories such as Bravery, Innovation, Insight, Data and Culture open to all – acknowledges that much of the work done by agencies now crosses well beyond the traditional. Indeed, while you make the point that thousands of professionals work on digital innovation, the majority of them don’t actually work at digital agencies. When everything is digital, are you sure there will even be standalone digital agencies in a few years time?
Cheers,
Tim – Mumbrella
Good to see independent agenies doing so well in light of what Marty from Wire and Plastic Products had to say for himself last week….
How well Whybin Sydney been doing over the last couple of years is great to see.
Investing in talent has obviously paid off, Rob at eleven winning PR agency of the year and also all the ‘new’ish guys at the main shop still up there justling with Clems Melbourne, undisputed agency of the year in my opinion and has been for the last 5 years at least.
Two years ago these guys were nowhere and now look at them. I secretly hope that both Clems Melb and Whybin Sydney jostle for this position for the next 5 years to come.
Finally Share A Coke gets the love it deserves… nice one.
Congratulations to the winners and finalists!
Congratulations too, to Mumbrella for staging the best industry awards show I have attended. Charlie Pickering was outstanding as the MC, the event ran on time, the speeches were limited and those made were good and the venue worked. The drinks, I was told, were tasty and readily available.
The only improvement might have been a less challenging entrance onto the stage for the Chairman of the Juries.
Share a Coke is amazing – deserves all the recognition it gets and more. Unlike many award winners it actually cut through to consumers in a big way.
I’d like to Share a Cock
“I’d like to share a cock” gets authorised to post but not a post that questions why digital industry was not recognised in awards. Are you kidding me?
Hey Tim, thanks for the reply.
My comments were more about acknowledging the digital formats along side traditional, not necessarily digital agencies as such.
Eg:
Best website
Best application
Best digital campaign
Best use of social media
Best branded online content
After all, Mumbrella itself is an online platform leveraging social media strategy and application development. I’d say these formats are extremely relevant these days and if you think about the way Aussies consume media, it’s time they are included in the mix along side traditional stuff. This also gives fuel to the perception of other markets and arriving expats that Australia is “10 years behind the times”. Would be good to see a category or two next year!
Hi Matt,
In total we had 15 categories which were open for entry, across the whole media and marketing industry. If we were to go the route of some awards and have dozens of categories, than I’d agree that it’s worth drilling down to the level you suggest (arguably we’d then also need best outdoor campaign, best radio campaign, best print campaign and so on), but at present our thinking is to aim to celebrate the best of the best. If a digital campaign is good enough, it should, I’d argue, be able to stand on its own feet in a more general category.
Cheers,
Tim – Mumbrella