A Mumbrella Christmas wrap of 2014’s best (and worst) festive ads

Are you struggling to feel festive? Then look no further as Mumbrella’s creative reporter Miranda Ward wraps up of how brands around the world have been promoting themselves this holiday season to inject a bit of cheer ahead of Christmas Day.

1. While it was hard to go past John Lewis’ effort this year, the favourite Christmas ad, in the Mumbrella office at least, was this one from Mulberry. It plays with the competitive nature of gift giving within families, with each family member attempting to one-up each other with its gifts with one lucky member receiving a puppy that waves and a unicorn, with both gifts being outrated by Grandma’s efforts.

2. Of course John Lewis had to come next with its Monty the Penguin spot tugging at viewers heart-strings in all the right ways. If you are feeling a little too emotional after watching it, jump over here and watch the parody version, stupid penguins.

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