Mumbrella climbs another 7% to 830,019 page impressions in latest audit figures

Mumbrella has continued to grow month on month, with September page impressions growing to 830,019.

New figures from the Audited Media Association of Australia show a 7% month on month climb for Mumbrella, from last month’s 773,904.

Mumbrella continued to lead over other trade media titles

The AMAA also reported Mumbrella’s daily unique browsers were up from 11,948 in August to 13,782 in September.

Mumbrella’s latest figures extend its lead over rival titles, B&T and Campaign Brief.

But for the month of September, B&T grew its page impressions by 9%, up from 298,674 in August to 329,109 in September. B&T’s daily unique browsers also grew, up from 4,643 in August to 5,614.

By comparison, Campaign Brief’s page impressions were 271,041 for the month, down from last months’ 282,633 Its unique daily browsers were 3,375, a slight dip from last month’s 3,400.

The other main media and marketing industry title, AdNews, does not submit its figures for audit, but the last time it publicly shared its internal analytics, it claimed 145,956 monthly page impressions. Since Mumbrella joined the audit in 2009, it has topped the ranking among the trade press every single month.

Radio industry trade title Radio Today had 1,782 unique daily browsers for September, and 140,235 page impressions. Jaden Social’s other title, The Music Network, had 836 unique daily browsers and 43,406 page impressions.

Outside of the AMAA’s media trade titles, Hot Tomato Broadcasting Company’s saw sizeable growth, up 35% from last month’s 1.1m page impressions to 1.708m.’s daily unique browsers now sit at 40,396 – almost double August’s 24,378.

Momentum Media’s Lawyers Weekly finished September with 271,806 page impressions and 5,089 daily unique browsers. Key Media’s Your Investment Property and Your Mortage had page impressions of 299,477 and 514,830 respectively.

Misfits Media’s Travel Weekly had 164,649 in the month of September, and 2,102 daily unique browsers. That was compared to 144,736 impressions and 1,363 browsers in August.


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