Mumbrella Entertainment Marketing Awards incorporating the BEFEST Awards launches

Mumbrella has launched the Entertainment Marketing Awards, incorporating the BEFEST Awards for branded entertainment.

The awards coincide with the Entertainment Marketing Summit and include 19 categories split into two distinct groups.

All but one BEFEST Award remains in its group and they will again recognise the best in branded entertainment campaigns across a variety of media and specialties. An additional six new awards have been added as a group of Entertainment Marketing categories created to acknowledge the best work done by marketers within entertainment brands as well as their agencies.

The remaining BEFEST Award, Marketing Team of the Year, has transitioned to the Entertainment Marketing group of awards.

Mumbrella BEFEST Awards

Last year’s BEFest Awards were hosted by Gold Logie winner Samuel Johnson

New award categories include PR Team of the Year and Creative Agency of the Year as well as awards for campaign and strategy work.

Entry to the awards is open now with the criteria available to download from the website. Winners will be announced after the Entertainment Marketing Summit in Sydney on November 22.

The full list of Entertainment Marketing Awards:

BEFEST categories
Best Branded Entertainment (Fiction)
Best Branded Entertainment (Non-Fiction)
Best Use of Film Craft in branded entertainment
Content Company of the Year
Best Branded Publication (Print or Online)
Best Use of Experiential
Best Use of Interactive/Gaming
Best Use of Music
Best Use of Small Budget
Best Content Strategy
Best Sponsorship or Product Integration
Best Branded Content Campaign

Entertainment Marketing categories 
Entertainment Marketing Team of the Year
PR Agency or Team of the Year
Creative Agency of the Year
Best Influencer Campaign or Social Strategy
PR Campaign of the Year
Entertainment Brand of the Year
Ad Campaign of the Year


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