Video hangout with Agnello Dias
Mumbrella held a video hangout today featuring Indian creative luminary Agnello Dias.
The half-hour session ran on both Mumbrella’s Australian and Asia sites, quizzed Dias on the nature of creativity and how ideas can cross borders.
Dias is the founder of creative hotshop Taproot, an agency he launched in 2009. It was one of the top 20 most awarded independent agencies at Cannes just three years after starting out. Last year, he was described by Fast Company magazine as “the most decorated and progressive adman in India”.
Dias has since sold his agency to Japanese ad giant Dentsu.
Before starting Taproot, Dias had a distinguished spell at Leo Burnett India, which was named the network’s global agency of the year. During his time at JWT India, Dias was behind the country’s first grand prix at Cannes.
Dias is talking at the Look Upstairs event in Melbourne, which is being held from 2-4 April. The event is being curated by Ken Cato, founder of AgIdeas and ECD of Cato Brand Partners.
The hangout was held just after 3pm Australian Eastern Standard Time (AEST) on this page.
Questions were submitted via the comment thread beneath this story or on Twitter using the hashtag #askagnello.
What are your views on the ‘scam’ debate? Some agency bosses say publically that it shouldn’t happen, but privately tell their troops that it is essential to road test adventurous ideas. What’s your view?
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What a simple but powerful message. Culture is like the clothes we wear – just a thin layer. Underneath there are universal similarities. To communicate beyond our our own culture requires connection with universal human qualities. We all get angry, we all feel sadness, we all seek joy…
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