News

Mumbrella gamification video hangout with PHD’s global strategy chief Mark Holden on Monday

mark holden

PHD Worldwide’s global strategy and planning director Mark Holden joined Mumbrella for a live video Hangout discussing gamification.

The video hangout came ahead of the publication of the new book on gamification Game Change which Holden has co-authored with PHD staffers including Chris Stephenson, who heads strategy for PHD on Australia. Stephenson also joined the hangout.

The London-based Holden was the architect of PHD’s move to a new global planning system based on the systems of gamification. He previously worked in Australia, where he helped the the launch of PHD in the country.

Next week, on Tuesday December 3, Mumbrella will be presenting a gamification masterclass curated by Stephenson. The workshop will explore how to apply the principles of gamification to brands, business and projects. The course is aimed at marketers looking at new ways of engaging customers, agency planners who are briefing on new projects with a technology component, or those who want to build their practical knowledge of gamification.

Contributors to the masterclass will include Colin Cardwell, founder and CEO of 3rd Sense, and Marigo Raftopoulos, a partner with the San Francisco based Enterprise Gamification Consultancy. The masterclass can be booked via this link.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.