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Mumbrella launches new mentor program aimed at next generation of agency leaders

Lindsey Evans is chairing the mentors

Lindsey Evans is chairing the mentors

Some of Australia’s most experienced agency bosses will take on mentoring roles in a new program being launched by Mumbrella and UK-based firm The Knowledge Engineers aimed at developing aspiring agency leaders.

The three-day Future Leaders Program has been developed for senior agency managers and directors, and sees them tasked with turning around a failing agency and creating a strategic revenue plan. Activities will also include pitching to a marketing director and presenting a strategic plan for a client to a panel of judges.

The mentors will be led by chair Lindsey Evans, previously president of TBWA\UK Group, general marketing manager of Pacific Brands Underwear Group and most recently founder of creative shop Special Group Australia.

Evans will be joined by veteran media agency boss James Greet, who has been credited with turning around the fortunes of OMD where he was CEO for more than five years, and then Mindshare. He was most recently CEO at Ikon Communications.

Also joining the mentor lineup are Kieran Moore, CEO of Ogilvy Public Relations Australia and regional talent director of Ogilvy PR Asia Pacific; as well as M&C Saatchi’s managing partner Mim Haysom.

Moore leads a group of six specialist Ogilvy agencies and has almost 30 years experience in the PR industry; while Haysom has more than 17 years of client management experience and a slew of international awards under her belt, including an outdoor Grand Prix at Cannes for ANZ’s GAYTM campaign, gold gongs at Spikes, the CLIO Awards and LIA, and a Lester Wunderman Grand Prix at ADMA’s AC&E Awards.

Greet, Moore and Haysom

Greet, Moore and Haysom

The Future Leaders Program will be held in Sydney on November 25-27, and will provide aspiring agency leaders from all disciplines – including creative, media, PR, digital and design – with a mix of group workshops, experiential learning and mentoring from a team of successful agency leaders.

More mentors and speakers will be revealed soon.

For more information and to secure your place click here.

Future Leaders logo

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