Mumbrella launches virtual Finance Marketing Summit with WISR, MyState Bank, ME Bank and 303 MullenLowe confirmed
Mumbrella’s Finance Marketing Summit will return on September 23 as a virtual summit with senior leaders from WISR, MyState Bank and ME Bank already on the program.
WISR’s Goodwin will discuss why values are meaningless
James Goodwin, chief marketing officer at Australian neo-lender WISR, will present a session titled ‘Values are Meaningless: Putting Purpose into Practice’.
Goodwin will illustrate how the tide is turning from profit-driven to purpose-driven. He’ll argue that the events of 2019 were enough of a warning shot for brands, let alone those of 2020, and that consumers can now see through a financial brand’s ‘talk’.
He will also unpack real purpose versus values packaged up as purpose, how everyone along the value chain can truly change their mindset, and how to practically shift from values to purpose.
McGovern will discuss how and why MyState Bank executed its latest campaign during COVID-19 lockdown
MyState Bank general manager of digital and marketing, Heather McGovern, will reveal how and why the bank executed its latest campaign entirely during lockdown, in a session co-presented with The Royals deputy ECD, Sebastian Vizor.
The pair will take delegates through the end-to-end journey of the campaign, from the workings behind the message to the battles of creating on-point, sensible work in an environment that was rapidly evolving on an almost daily basis.
Meanwhile, ME Bank’s general manager of brand and marketing, Melody Townsend, and 303 MullenLowe CEO, Nick Cleaver, will take part in a panel discussing consumer connections in a world where COVID-19 is now part of daily life.
Townsend will join Cleaver in a panel discussion tackling consumer connections in a COVID-19 world
Amid an industry that has already faced a Royal Commission, been upheaved by open banking, and experienced drastic shifts in consumer technology, industry leaders will discuss how communication with consumers during crisis has shifted, and whether now is the ideal time to begin a meaningful conversation with them if you haven’t already.
Further sessions and panelists will be announced in the coming weeks.
The Mumbrella Finance Marketing Summit will take place online on September 23. Tickets are on sale now.
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topics
303 Mullenlowe
finance
finance marketing
Heather McGovern
James Goodwin
ME Bank
Mumbrella Finance Marketing Summit
MyState Bank
Nick Cleaver
Sebastian Vizor
The Royals
virtual summit
Wisr
Looking forward to ME Bank talking about one of the biggest fails in brand promise delivery in recent history with its appalling behaviour and communication re mortgage redraw resulting in the resignation of its CEO.
A challenger brand falling into bad old days big bank behaviour and sticking a knife into the very heart of its brand, with collateral damage to the industry super sector.
Quite a wrinkle in what has otherwise been a compelling story for this brand.
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