Mumbrella leads marketing titles for web traffic as ‘technical issues’ are blamed for absence of B&T

September saw Mumbrella extend its audience lead among the media and marketing industry’s audited titles.

Last month Mumbrella’s average daily browsers climbed from 11,758 in September 2016, to 12,013, a rise of 2% year on year, according to new data released from the Audited Media Association of Australia (AMAA).

Mumbrella’s daily UBs are now more than three times that of Campaign Brief, which was down from last year’s 4,083 daily UBs to 3,163.

B&T’s figures were missing from the audit, with the AMAA citing “technical issues” with the website’s tags. The issue has not occurred since March last year.

Last month B&T had reached an average of 5,872 daily UBs and delivered 433,176 page impressions. 

Mumbrella dominated the media and marketing trade press for the number of page impressions delivered – with 717,092. Campaign Brief’s was 247,000.

The other main industry title, AdNews, does not submit its figures for audit, but the last time it publicly shared its internal analytics, it claimed 145,956 monthly page impressions.

Since Mumbrella joined the audit in 2009, it has topped the numbers among the media and marketing trade trade press every single month.

The leading audited publisher according to this month’s AMAA web measurement service was The Hot Tomato Broadcasting Company’s, which reported 53,246 daily UBs and 2.371m page impressions.

Elsewhere, SuperGuide reached 9,283 daily UBs and 536,956 page impressions while Grace Publishing’s Grazia delivered 8,455 daily UBs. It also collected 928,091 page impressions.

Star Observer, which has been covering the marriage equality plebiscite, more than doubled its figures from last September, climbing to 5,558 daily UBs from 2,329. It also produced 229,669 page impressions.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.