Mumbrella leads marketing trade titles for traffic, as B&T returns to digital audit

Mumbrella continues to lead the pack for digital traffic amongst marketing trade publications, according to data newly released from the Audited Media Association of Australia (AMAA).

According to the independently audited numbers, Mumbrella averaged 9,135 unique daily browsers and 550,890 page impressions for the month of December.

Mumbrella’s daily UBs beat B&T’s 2,601 by over three times. The only other audited advertising industry title, Campaign Brief, achieved 2,279 UBs for December.

B&T’s maintained second place ahead of Campaign Brief with 173,005 page impressions to CB’s 153,024.

In November, B&T returned to the web audit after a three month absence for “technical reasons”. It was narrowly overtaken by Campaign Brief, which recorded 232,669 page impressions to B&T’s 226,309. That month Mumbrella had 634,892 PIs.

Since Mumbrella joined the audit in 2009, it has topped the numbers among the media and marketing trade trade press every single month.

The other main industry title, AdNews, does not submit its figures for audit, but the last time it publicly shared its internal analytics, it claimed 145,956 monthly page impressions.

Amongst the consumer titles covered by the digital audit, Grazia was not included for December, citing technical issues.

Hot Tomato Broadcasting Company’s again had the highest number of daily UBs, with 34,804 in December. The site also topped the list for page impressions, delivering 1.613m.

Universal Magazines’ Outdoor Design saw the largest percentage increase in UBs, up 537.3% from November with 1,128.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.