Mumbrella live blog: Friday, February 28

This is our live blog, a rolling diary of everything you need to keep up to speed with the world of media and marketing. Refresh the page for the latest updates.

Top stories

5.40pm – The Guardian has published an interesting piece of data journalism around the Manus Island riot timeline.

4.30pm – Charlotte Dawson has been remembered at a pub memorial this afternoon. Hundreds of friends, family and celebrities came together at the Beresford pub to remember the high profile former model who died on the weekend. 

4.01pm – Studio 10 has posted a YouTube clip of the fight between James Mathison and Jason Morrison (see 9.27am). You can watch the debate about the nature of Australia’s political discussion above.

Sat paper3.39pm – We’ve received a preview copy of Schwartz Media’s new Saturday Paper which launches tomorrow. The front cover is a story by Sophie Morris looking at the origins of Manus Island detention centre through the prism of the Rudd/Gillard leadership dispute.

3.25pm – Get Up! has ended up in a stoush with the ABC, who has been forced to take down ‘Protect our ABC’ billboards after copyright dispute. The story is here. 

2.59pm – This morning’s Sunrise segment on Qantas featuring former Victorian premier Jeff Kennett is generating some social media comment. Kennett’s contention seemed to be that journalists shouldn’t be allowed to ask hard questions of company bosses unless they’ve been in a management role themselves. When former Labor leader Mark Latham is the moderate in a conversation you know it’s feisty…

2:32pm – It’s been a busy lunch hour for us, here’s the top stories around the site at the moment:

1.05pm – Things you can’t say or play on radio… The ‘I’m a wanker’ song ruled by ACMA to be a breach. Full story here.

12.25pm – The Football Federation and anti-racism charity All Together Now have created a campaign to fight racism. You can check it out here. 

12.20pm – In media agency news Mindshare has promoted former client leader Clay Gill to the role of head of owned and earned. The announcement is here.

12:11pm – It’s that time of year again when everyone starts to speculate about Oscar winners. Bryan Melmed has had a go at using Big Data to see if he can pick the winner scientifically, with some interesting results.

11:25am – Former Fairfax publisher Amanda Gome emerges at ANZ as head of content, as the bank amps up its content marketing and newsroom push.

10:55am – Whybin\TBWA has reincarnated the MJ Bale Grazed on Greatness campaign by growing tweets about the Soceroos qualifying for the World Cup and letting sheep eat them to make more suits.

Sheep on field of tweets

10:12am – Another subtle execution in the Daily Telegraph this morning. This time taking on Labor MPs Stephen Conroy and Bill Shorten with the “Dumb and Dumber” tag.


unnamed10:05am – The plot thickens around Andrew Rochford’s appearance on Wake Up this morning (see 8:25am). A ten spokeswoman has claimed to Mumbrella his appearance was because James Mathison “overslept” and missed his alarm “so Andrew was sitting in for him”. Very lucky for Ten he was up and available at 5am to make the dash to the Manly studio,get made up and get on air…

9:52am – Kyle Sandilands tells kids “Don’t be a dickhead” in a new anti-violence campaign fronted by John Ibrahim. Unfortunately the message might no have gotten through to the YouTube commenters.

Kyle - don't be a dickhead

Morrison9:27am – And it’s on. Guest presenter on Studio 10 Jason Morrison, formerly a 2UE radio presenter, is having an on-air blow-out with James Mathison about his 2GB trolling stunt (see 8:41am), saying he “missed a golden opportunity to use his national position to influence the debate” by calling up under a persona Gerard.

9:20am – Adshel is rolling out digital signage around Sydney’s train stations soon, but will we see advertisers doing executions as neat as this one in Stockholm?


9:12am– The TV ratings are in, and a night without My Kitchen Rules paves the way for a Nine victory, with The Block taking top spot. No sign of The Biggest Loser in the top 20 shows, but Ten did manage a double-digit share last night. More on ratings very soon.

8:52am – Sunrise has just shared the Schapelle trailer with viewers. Fair to say that stand-in host Andrew O’Keefe is more relaxed than Kochie about Seven’s involvement. “Wouldn’t it be amazing if she ripped off he bee keepers mask and it wasn’t her, it was Grant Hackett,” he suggests.

8:41am – Talking of James Mathison, there’s an interesting yarn about him trolling 2GB’s early morning presenter Brian Wilshire after the announcer claimed refugees are “invading” Australia, and sticking up for human rights.

sunrise tall8.27am – Somewhat unusually for commercial breakfast television, Sunrise’s Sam Armytage and AOK are conducting an interview in Turkish, via translator. With the world’s tallest man.

8:25am – It’s time for the daily Wake Up update. But wait, who’s that on the sofa with James Mathison and Natarsha Belling? Why, it’s former Ten Breakfast host Andrew Rochford. Curious, especially after rumours new Ten News boss Peter Meakin would be making changes to the struggling brekkie show.

wake up with Rochford


Prime78:20am – Paul Ramsay has sold his stake in regional TV network Prime, Seven’s regional affiliate, for around $94m ending the chairman’s long association with the group, while Kiis FM has settled its stoush with Kiss FM in Melbourne for an undisclosed sum.

8:10am – If you went for drinks last night and didn’t check in with Mumbrella you missed a lot. Seven put up a surprise teaser trailer for Sunday Night where it will screen fly-on-the-wall footage of Schapelle Corby’s first moments of freedom.

Seven Sunday Night Corby

8:02am– Good morning folks. It’s the last day of summer, but don’t think it’s silly season, there’s still heaps happening so stay tuned.



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