Former Fairfax publisher Amanda Gome to lead ANZ’s content push

Amanda GomeFormer Private Media CEO Amanda Gome has been hired by ANZ for the new role of group head of strategic content and digital media.

The bank has quietly been assembling a team to push out its own content, including taking on the former Australian Financial Review’s Andrew Cornell to lead its corporate newsroom last year.

In the new position Gome will be responsible for driving the bank’s digital content play and “building commercial relationships with key customer segments at scale through social media”, and will report to group general manager of communications Paul Edwards.

Gome parted ways with Private Media, which publishes Crikey, in September 2012, and just a month later emerged at Fairfax as the publisher of titles in the Financial Review Group including BRW, which ceased its weekly print editions in October, leading to her departure from the publisher.

On her appointment Edwards said: “I am very pleased to have someone with Amanda’s leadership skills and experience join ANZ to support our aspiration to become a leading social-enabled enterprise. 

“Like Andrew Cornell who joined us from the Australian Financial Review last year as managing editor of our planned corporate newsroom, Amanda brings new skills to ANZ to help unlock the potential of digital and social media.”

The role will also see Gome put in charge of the bank’s internal communications lines including the corporate intranet and social sharing tools.

She said: “Companies now have the ability to create and distribute high quality news, research and insights that connect with key stakeholder and market segments in powerful new ways.

“It is exciting to join ANZ as it embarks on such a transformational journey. Companies can now become publishers and develop channel specific strategies that create new business opportunities. This is now possible because a critical mass of stakeholders and customers are online and using social media to consume and share content.”

She takes up the role on March 11.


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