Mumbrella live blog: Tuesday, February 18

Welcome to Mumbrella’s live blog, your one stop shop for all the important links you need to stay in the know. Refresh the page regularly for the latest updates.

Highlights: Telstra beats Optus in court battle over misleading ads | Police raid Seven’s offices over Schapelle Journo union says police’s raids ‘heavy handed’ |Seven says police action overkill, police say they acted reasonably | Tall poppy syndrome crippling Aussie innovation says Deloitte marketer

5:33pm – Seven CEO Tim Worner has issued a statement denouncing the police raids today, adding: “A raid on our offices at Pyrmont and at Pacific Magazines and at our lawyers’ offices involving around 30 police and eight squad cars to find information we have already provided seems like overkill to say the least.”

5:08pm – An Optus spokesman said after the ruling: “What Telstra is really afraid of is a discussion on price”.

4:57pm – Optus’ ads showing network coverage figures of it and Telstra as part of a bill shock campaign were misleading, a judge has ruled. See more here.

4:40pm – Is there a tall poppy syndrome holding back innovation in Australia? Deloitte’s marketing director says there is. That plus more from a panel this morning here.

4:19pm – More from Schapelle gate as police issue a statement saying they acted appropriately before this morning’s raids, and denying the Proceeds of Crime Act is a restriction to freedom of speech. See it here.

1:45pm – So, yesterday we posted the picture of deputy editor Nic Christensen carrying the bags for the nice man from SBS2. This is his interview on the channel’s news show The Feed, take a gander.

1:02pm – The journalists’ union has condemned today’s police raids on Seven as ”heavy handed” and branded them “intimidation”.

12:53pm – And here is the top ten globally from that study. Note Samsung is the only non-US brand, whilst all but Walmart are tech focussed.

Global 500 2014: Brand Finance top ten

Global 500 2014: Brand Finance top ten

12:50pm – Brand value is always an interesting, if somewhat nebulous, metric. Here’s the Australian brands which have managed to wrangle their way into the top 500 globally:

Global 500 2014: Brand Finance

Global 500 2014: Brand Finance

12:42pm – It’s now less than a month until the new radio ratings are released. But while all the hype has been about new shows like Kyle and Jackie O on Kiis, you may have missed the new radio ratings measurement system being run by Gfk. Don’t worry, we’ve put together a Media Metrics Masterclass to get you up to speed. We’ve got a lot of great speakers, check it out.

12:39pm – It turns out the raids might not have been confined to the Schapelle interview after all according to Twitter:

blacklist schapelle

12:35pm – Well at least Twitter is seeing the funny side of the Seven raids this morning. Here’s a couple of the better ones from Mat Whitehead:

mat whitehead screener twitter

12:18pm – The Australian has spoken to Seven’s commercial director Bruce McWilliam who claims a senior government minister has called him to apologise for the raid on Seven and New Idea’s offices this morning. The quote of the piece has to be:

“Poor Kim Wilson the editor of New Idea had all her fabric samples pushed aside while they seek evidence of criminal offences in her office,’’ he said.

12:01pm- Well Seven appears to have landed the scoop – on its own offices being raided at least. Are the ‘First on Seven’ watermarks really necessary?


11:39am – It’s also emerging police raided the offices of Pacific Magazines in Eveleigh this morning among rumours there is a joint deal with Seven for the interview.

11:30am – In non-Schapelle news (yes it does still exist people) the ad market dropped 2.2 per cent last month according to SMI data.

11:20am – Apparently police have been searching the finance department on level two of Seven’s Pyrmont offices looking for the contract.

10:58am – We have a story on the police raids at Seven here. There will be more to follow.

10:47am – The raid by police coincides with the Seven West Media half-yearly results presentation, when all the senior management are out of the Jones Bay office.

10:43am – The police have issued this brief statement:

The AFP can confirm it has executed a number of search warrants in Sydney in relation to an ongoing Proceeds of Crime Act matter.

As this matter is ongoing, it is not appropriate for the AFP to comment any further.

10:42am – We’re awaiting the official statement from the Australian Federal Police, more updates to follow.

10:38am – BREAKING NEWS: The Federal Police have raided Seven Network’s office this morning over Schapelle Corby proceeds according to tweets appearing now.

AFP raid yahoo7

10:27am – There’ been a bit of Twitter niggle between Crikey founder Stephen Mayne and former Aus Media editor Geoff Elliott over the leader piece we referred to at  8:25am in The Australian.

mayne v elliott

10:25am – There’s a lot of chat about HbbTV from Seven West Media, and they have confirmed they are set to launch along with other free-to-air channels in May with ‘Freeview Plus’ during their results presentation today.

10:11am – TV news can be challenging, but you’re not supposed to be defeated by your own graphics….

9:57am – While Nine’s Love Child went well, Seven’s My Kitchen Rules smashed all competition again last night. Ten will definitely be hoping for more luck with the weather for the men’s Snowboard Cross tonight as well after yesterday’s whiteout. Se the full ratings here.

Screen Shot 2014-02-17 at 3.20.19 pm9:55am- If you missed it yesterday afternoon it’s well worth checking out Tim Devine’s piece on his week with Google Glass. The unfeasibly tall creative technologist from DT had a bit of a ‘Her’ experience, an peeing in public is also awkward.

9:36am – The Morning Update is a bit arty today, there’s an ad using mimes and this arthouse piece from Grey London for Vodafone in the UK one of the most shared Valentine’s ads ever apparently.

9:24am – Seven West’s results show a rise in profits (not hard after a $109m loss last year) to $150m for the first half, buoyed by TV, but magazines and newspaper divisions still troubled.

9:09am – We’re getting the first number from Seven West Media’s half-yearly results as well, and while revenues are down, profit is up on last year.

9:07am – The first ratings are coming in, and Nine’s Love Child has made a decent debut with 1.3m metro viewers.

8:40am – For those who missed it Mumbrella made an appearance on Media Watch last night. Thankfully though they were merely using a clip from our hangout with Mail Online global publisher Martin Clarke, as part of a wider piece on the threat to traditional news media. It’ a good watch if you have 13 minutes free.

media watch mumbo

8:32am – However, Tony Abbott “knows nothing” – about the News Corp payment at least, he tells the AFR.

8:25am – So, around the traps this morning, and surprise surprise News Corp and Fairfax have found something to niggle each other over…again.

This time it’s the news News received $80m in tax rebates from the Australian Government last year. While the Australian Financial Review yesterday went for the line the payment had made a blowout in the budget, today Murdoch’s attack dog here The Australian hit back with a stinging editorial  rebuking the notion.

8:16am – And Morris has arrived – just as they start the throw to an ad break….

8:15am – “These doors in Sochi are pretty interesting aren’t they?” the Ten journo asks a punter. Riveting stuff.

8:10am – In other Sochi news, Aussie David Morris pulled out a “surprise” silver in the Men’s Aerials (that’s basically meets gymnastics with huge jumps).

To celebrate Wake Up on Ten has been on a live cross – to a group of people huddled around what appears to be an ATM, in the hope Morris might show up.

Wake Up David Morris wait

8:05am – Morning all, hope you had a fabulous night. There’s an interesting day coming up, first point of order will be to see how many people stayed tuned for Alex ‘Chumpy’ Pullin’s Snowboard cross event which was cancelled yesterday at the Winter Olympics due to a white out.


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