Mumbrella Masterclass to focus on social media

Mumbrella is to hold a masterclass focused on helping the industry understand the marketing potential of social media.  

The event will include the story of Australia’s most successful social media campaign to date – Tourism Queensland’s Best Job In The World project – along with Telstra sharing its experiences of taking the brand onto Twitter.  

The event is aimed primarily at agency staff and marketers who are not particularly active in social media, but want to get up to speed in understanding how it can be used to help their brands, whether large or small.  

Mike Hickinbotham, Telstra’s senior adviser on social media, will open the day by explaining the workings of Twitter for those not already using the short form communications system, along with setting out how his organisation has been using it.

There will also be a session on the potential of other social media platforms as branding tools, along with practical advice on how to easily set up a company or brand blog.

Julian Cole, digital strategist at social media agency The Population will offer guidance in the etiquette of succesful viral marketing. And Nick Holmes à Court, director of online influence agency Shifted Pixels will explain how to keep track of what is being said about your brands in the digital world.

The final  presentation will be from Sean Cummins, CEO of Cummins Nitro, the agency behind Tourism Queensland’s succesful Best Job In The World campaign. The campaign offers the chance to win a dream job as caretaker of the Islands of the Great Barrier Reef. The idea generated PR coverage around the world and thousands of users have posted video job applications.

This will be followed by a panel discussion on the uses of social media by brands.

The event takes place on April 22 at Dockside in Sydney’s Darling Harbour. Full price tickets are $449, with an early bird price of $349 for bookings made before March 6.

The day will be moderated by Mumbrella’s editor Tim Burrowes.

Bookings can be made by calling Denise Jinks on 02 8296 0229 or emailing

To view a PDF with more details, click here: mumbrella_masterclass


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