Mumbrella Podcast: Magic PR formulas; the battle for media planning; Optus looks to the bloggers; What next for Toyota?

In this week’s Mumbrella Podcast with editor Tim Burrowes, deputy editor Camille Alarcon and House Party’s Scott Rhodie:

  • The future of ad agencies – and are media agencies doomed?
  • Will Naomi Robson’s online video show get the viewers?
  • The verdict on Ten’s new show The Circle
  • Optus calls in the bloggers
  • The Twitter debate that turned into a public slanging match
  • The formula for love (and PR headlines)
  • Toyota’s new PR crisis
  • Nova’s party hitch  

Production by Georgina Pearson.

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