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Mumbrella Question Time: are the days of the million dollar commercial over?

Melhuish: "You can shoot a million-dollar ad and it can be great value."

In the next in our series of the best of the Mumbrella360 conference, Enero’s Matthew Melhuish, AANA’s Inese Kingsmill, Google’s Nick Leeder and Aegis boss Harold Mitchell give Mumbrella editor Tim Burrowes their views on whether the days of the Australian million-dollar commercial are over.

The question followed a statement put out by the Australian Association of National Advertisers last month.

Then, AANA CEO Scott McClellan, said: “The days of the million dollar production as the accepted norm in our industry appear to be coming to an end. Advertisers are increasingly turning to innovative, lower cost production and distribution techniques to reach their target audience.”

The video highlights feature:

  • Harold Mitchell, executive chairman, Aegis Pacific
  • Nick Leeder, managing director, Google Australia
  • Inese Kingsmill, director of corporate marketing, Telstra and chair, AANA
  • Matthew Melhuish, CEO, Enero Group
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