Mumbrella Retail Marketing Summit full program: Cartology, Dentsu, DIY Blinds, Lion and more added

The full program for the 2023 Mumbrella Retail Marketing Summit has been released with new speakers from Dentsu, DIY Blinds, Lion and more confirmed to speak.

Set to take place on March 23 at the Sofitel Wentworth in Sydney, the new speakers include Dentsu’s VP of solution and innovation Valerie Vacante, Dentsu’s group VP of growth and enablement Paul Veltman, DIY Blinds’ CEO Evan Montero and Lion’s connections director Ed Stening,

US-based Vacante (who will join virtually) and Veltman will discuss how to embrace commerce in the Metaverse.

Valerie Vacante, US-based Dentsu VP of solution and innovation

Guiding audiences through the opportunities and challenges the metaverse represents for the retail industry, Vacante and Veltman will explore three key evolving areas in the industry; virtual to virtual, virtual to physical, and physical to virtual.

Also speaking is Lion’s Stening, who will share how to connect, engage and convert an audience through a robust and tailored marketing strategy.

Ed Stening, connections director, Lion

All about moment-based marketing, he will reveal tips on showcasing occasions and moments within growing brands, and provide guidance on fostering greater purpose when engaging with consumers.

Montero, co-founder and CEO at DIY Blinds will talk delegates through ‘old-school marketing’, and how it propelled the e-services start-up to more than a $100 million valuation. DIY Blinds has achieved 360% revenue growth in just 3 years, and with a focus on product, price, and place, DIY Blinds’ marketing strategy has anything but standard.

He will detail how he plans to future-proof the business as it has shifted its focus to data-led promotion.

Co-founder and CEO of DIY Blinds, Evan Montero

In addition, Ryan Pittaway, general manager portfolio strategy at Rebel will be joined by The General Store’s chief strategy officer Danny Lattouf in a session titled ‘How to create a world-class in-store retail experience’. The two will share insights and learnings from their work together in building and continually evolving Rebel’s in-store experience, including how they combined experience and interactivity with convenience, e-commerce and service.

And in a panel session hosted by sponsor Cartology, leading FMCG marketers will discuss the evolution of retail media, from years of learnings to roadblocks, customer benefits and opportunities.

Cartology managing director, Mike Tyquin

Nestle’s director of marketing communications Anneliese Douglas, Goodman Fielder’s portfolio and marketing director Christine Fung and Reckitt’s marketing director ANZ Florence Paoli will join Cartology’s managing director Mike Tyquin to provide detailed insights and actionable learnings as the retail industry navigates the future of retail media together.

Tickets are available now for the 2023 Mumbrella Retail Marketing Summit. Earlybird sales end this week, so buy now to save.


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