Mumbrella Retail Marketing Summit launches, with The Works, UTS, Decision Design among first confirmed speakers

The Mumbrella Retail Marketing Summit is back for 2023, with key leaders from Decision Design, The Works and UTS among the lineup.

Returning for the first time since 2019, the summit will take place at the Sofitel Wentworth Sydney on March 23, 2023, to gather and welcome brands, agencies and experts across all facets of retail marketing to share and advance their industry knowledge.

Daniel Pankraz, strategy partner at The Works, will deliver key insights from Capgemini Research Institute’s global study on preparing for the future in a circular economy.

Pankraz will invite delegates to break away from the aggressive rhetoric surrounding growth objectives in the industry and work towards a more regenerative approach. The session will deliver critical actions your brand can take in order to be a part of this shift towards regenerative business practices.

Decision Design’s Tara Ness also joins the lineup with a first look at industry research into the behavioural science of customer loyalty.

Presenting case studies of brands that have transformed their loyalty programs to strengthen customer relationships, and ultimately driven increased and more consistent purchasing habits, Ness will reveal how to increase member engagement, value and advocacy for your brand.

Meanwhile, marketing lecturer at the University of Technology Sydney, Sonika Singh, will present an industry-first look at research insights on the impact of ecommerce on customer-driven telephone calls.

Given the way customers initiate calls to numbers found on print and digital ads, Singh will also discuss the value these mediums can add to the process.

Further speakers and sessions will be announced in the coming weeks.

Mumbrella is accepting submissions from leaders in the retail industry interested in presenting exclusive research, innovative campaigns and industry-first initiatives that will help marketers navigate the challenges and opportunities ahead.

The Mumbrella Retail Marketing Summit will take place on March 23, 2023 at Sofitel Wentworth, Sydney. Early bird tickets are on sale now.


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