Mumbrella reveals plans for expansion in Australia and Asia
Mumbrella has announced a series of promotions and hires as the company continues to expand.
After three years at the helm, editor Alex Hayes will in 2017 move into the new role of Head of Mumbrella Labs. Mumbrella Labs will expand on Mumbrella’s existing bespoke client events offering and build upon it with new ways of helping brands speak to Mumbrella’s audience in a transparent and authentic way.
Hayes: Set to move into new commercial role
Hayes will also continue to lead this year’s Mumbrella Awards jury process, and will go on curating the Mumbrella Sports Marketing Summit which he launched in 2015. He will also be charged with helping deliver Mumbrella’s bespoke client offerings in Asia.
Please tell me that was paid!
Hi Seven,
Perhaps clumsily phrased – Zoe’a been doing a day a week with us during term time since April. Not seven solid months of interning.
Cheers,
Alex – editor, Mumbrella
Great to see Mumbrella growing. All the best for the expansion.
Congrats Alex! Looking forward to seeing what the Labs can produce…
Cool. So will Mumbrella Labs just be custom events, or will it also create branded content for clients?
Hi B,
Events will be a part of it, but it will be about creating high quality content of all kinds – written, video, audio – for partners which will be beneficial to our audience.
Do get in touch if you want to chat about anything – alex@mumbrella.com.au
Cheers,
Alex