Hahn Super Dry dares consumers to ‘Never Settle’ in new campaign by Ogilvy

Hahn SuperDry has partnered with Ogilvy Sydney to launch one of its biggest ever campaigns, backed by a budget of $20 million.

https://www.youtube.com/watch?v=joFX4AxysU4

The ad spot, titled ‘Never Settle’, shows a number of people ‘launching’ themselves from their seats to jump into activities such as skydiving, watching sporting matches and playing music in a band.