Mumbrella Sports Marketing Summit podcast: The E-Sports Revolution
Millions of audiences worldwide are packing out stadiums, but rather than watching pro athletes, they’re at home turning to streaming services like Twitch to get their fix of the action.
The revolution of e-sports has taken the world by storm with 32 million people viewing matches and games online and 156 million people streaming, collecting $460 million in revenue this year alone. In Australia, 1.5 million people consider themselves e-sport fanatics.
E-sports Revolution moderator, Andrew Condon
How will e-sports revolutionise the future? Led by Andrew Condon, director and head of marketing for Gemba, this session at Mumbrella’s Sports Marketing Summit on July 28, reveals how brands can cash in on the e-sports revolution.
Panel: Jake Tiberi, e-sports caster and product lead at Riot Games; Stacia Grooby, e-sports and talent manager at Spiral Media; Nick Vanzetti, managing director at Electronic Sports League (ESL); Scott Wenkart, CEO at Spiral Media.
Timeline:
- 2:45 The coming years for E-sports
- 3:00 What is E-sports?
- 5:38 Who are the audience/viewers?
- 6:35 What does Twitch do?
- 7:10 Publishers marketing their games
- 8:32 How E-sport is becoming a momentum over time
- 9:32 How building momentum can commercialise E-sports
- 12:00 Traditional sports vs E-sports
- 14:37 Broadcasting and streaming of E-sports
- 17:20 Domestic league in E-sports
- 20:50 Driving regulations
- 23:00 The importance of the growth of E-sports
- 26:48 Audiences attractive to brands from a sponsorship perspective
- 30:43 Challenges faced when trying to get non-endemic brands to sponsor E-sports
- 34:45 Question time
Keep up to date with Sports Marketing Summit
topics
e-sports
Electronic sports league
Jake Tiberi
Mumbrella Sports Marketing Summit
nick vanzetti
riot games
Scott Wenkart
Spiral Media
stacia grooby
