Mumbrella Sports Marketing Summit podcast: The E-Sports Revolution

Millions of audiences worldwide are packing out stadiums, but rather than watching pro athletes, they’re at home turning to streaming services like Twitch to get their fix of the action.

The revolution of e-sports has taken the world by storm with 32 million people viewing matches and games online and 156 million people streaming, collecting $460 million in revenue this year alone. In Australia, 1.5 million people consider themselves e-sport fanatics.

andrew condon director and head of marketing gemba

E-sports Revolution moderator, Andrew Condon

How will e-sports revolutionise the future? Led by Andrew Condon, director and head of marketing for Gemba, this session at Mumbrella’s Sports Marketing Summit on July 28, reveals how brands can cash in on the e-sports revolution.

Panel: Jake Tiberi, e-sports caster and product lead at Riot Games; Stacia Grooby, e-sports and talent manager at Spiral Media; Nick Vanzetti, managing director at Electronic Sports League (ESL); Scott Wenkart, CEO at Spiral Media.


  • 2:45 The coming years for E-sports
  • 3:00 What is E-sports?
  • 5:38 Who are the audience/viewers?
  • 6:35 What does Twitch do?
  • 7:10 Publishers marketing their games
  • 8:32 How E-sport is becoming a momentum over time
  • 9:32 How building momentum can commercialise E-sports
  • 12:00 Traditional sports vs E-sports
  • 14:37 Broadcasting and streaming of E-sports
  • 17:20 Domestic league in E-sports
  • 20:50 Driving regulations
  • 23:00 The importance of the growth of E-sports
  • 26:48 Audiences attractive to brands from a sponsorship perspective
  • 30:43 Challenges faced when trying to get non-endemic brands to sponsor E-sports
  • 34:45 Question time

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.