Mumbrella Sports Marketing Summit to return in June with new awards program

Mumbrella’s Sports Marketing Summit is returning for a third time this June, with a new awards program launching alongside it to recognise the cream of the crop in sports marketing and media.

This year’s summit will include a range of sessions featuring top local and international speakers, with exclusive research, the future of female sports, and storytelling with sponsorship among the many topics being discussed.

The event takes place at the Sydney Cricket Ground on June 21, and the evening will see the first Mumbrella Sports Marketing Awards handed out, recognising the best and fairest in the sports marketing and media business, in ten competitive categories:

  • Marketing Team of the Year
  • Sports Agency of the Year
  • Sports Media Brand of the Year
  • Sports Ad Campaign of the Year
  • Best Use of Sponsorship
  • PR Idea of the Year
  • Social Idea of the Year
  • Best Fan Engagement Strategy
  • Best On-ground Activation
  • Best Sports Presenter

The awards will be judged by a panel of senior sports marketing and media executives from across the industry, and entries close on March 31, with an extended deadline of April 7. For more information click here.

The Summit will open with the results of an exclusive study which delves into the psyche of sports fans and reveals how the explosion in the availability of sports content has effected them, presented by Clarity Research’s Alex Sweeney and Alasdair Johnston.

Vickie Saunders of The Sponsorship Consultants will sit on a panel looking at effective sponsorship measurement, and discussing how brands and athletes and clubs should be evaluating the intangible benefits of those partnerships.

Vickie Saunders will join the panel on sports sponsorship

Australian Paralympic Committee CEO Lynne Anderson will lead a session looking at how Australia’s Paralympians have fared since last year’s Games in Rio, discussing how brands can benefit from helping these inspirational athletes in the four years between Paralympics, and how the movement is helping to change perceptions of disability in the wider community.

Australian Paralympic Committee boss Lynne Anderson will examine the potential of the sport

Cricket Australia’s Finn Bradshaw will be presenting a session examining how the body has expanded its media footprint to cover the global game, and how they have built an audience of more than 50m across multiple channels in just three years.

Finn Bradshaw will reveal how Cricket Australia found success as a global media brand

And with the place of alcohol sponsorship in sport once again under the microscope a high-level panel will examine whether it needs to be moderated from its current levels to protect children and wider public health, with Diageo’s corporate relations and legal director Kylie McPherson among the speakers on the topic.

Diageo’s Kylie McPherson will join a panel examining alcohol sponsorship in sport

DT’s John Du Vernet and sports consultant Stuart Taggart are reuniting to update last year’s top-rated presentation on Screens, Streams and Stadiums – The Future of Live Sports Experiences.

Sports futurist Stuart Taggart (left) and DT’s John Du Vernet’s session last year got the highest rating at last year’s Summit

The popular ‘Ask an Athlete’ panel, which allowed sports marketers to grill a high-profile group of sports stars on their feelings and needs when working with sponsors, will also return.

Last year’s Ask an Athlete panel (l-r): Ed Cowan, Sharni Layton, Carole Cooke, Mark Mathews, James Begley (moderator)

Another panel will examine what marketers should be looking for from women’s sport over the next few years, following the successful launch of the Super Netball and AFLW in recent weeks, with NAB’s general manager of brand experience Michael Nearhos among the panelists.

NAB’s Michael Nearhos will be on a panel examining the future potential of women’s sports leagues for advertisers

Tickets purchased before the end of April receive a $100 discount. More sessions and speakers for the event will be announced soon, while nominations for speakers are also welcomed. Proposals can be sent to curator Alex Hayes at


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