Mumbrella Sports Marketing Summit to put F1 and golf brand transformations in the spotlight

July 17, 2024 10:00

How the Formula 1 revolutionised its digital experience for greater fan engagement, and how a brand refresh changed peoples’ perception of golf are the latest sessions officially confirmed for Mumbrella’s Sports Marketing Summit 2024.

Set to be held at the Australian Turf Club’s Royal Randwick Ballroom on September 19, the annual event’s latest talks stand alongside two sessions already locked in for delegates to be inspired by.

‘The Race to Sell Out – How the F1 Supercharged its Digital Experience to Engage Fans’ is a deep dive into how the Australian Grand Prix and design agency, WONGDOODY, broadened racing’s appeal to reach a wider range of fans.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Australian Grand Prix Corporation FutureBrand Golf Australia James Noble Joel Mackenzie Josh Marton PGA Sports Marketing Summit 2024 Victoria Berry WONGDOODY