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Mumbrella Travel Marketing Awards shortlist announced

The shortlist for the expanded Mumbrella Travel Marketing Awards has been announced, with impressive performances from BWM Dentsu, Luxury Escapes, Clemenger BBDO and Grin Creative, among others.

 

Mumbrella Travel Marketing Awards

BWM Dentsu has been shortlisted for four awards including for Social Idea of the Year, PR Idea of the Year, Ad Campaign of the Year, and the Award for Innovation, while Luxury Escapes also came away with four shortlisted entries including Best Use of Native or Content Marketing, Best Use of Face-to-Face/Experiential Marketing, Best Influencer Campaign, and the Award for Bravery.

The Mumbrella Travel Marketing Awards will take place after the Travel Marketing Summit in Sydney on April 12. Earlybird tickets for the summit close next week and tickets to to the awards ceremony are on sale now.

Air New Zealand won the 2017 Marketing Team of the Year award at the Travel Marketing Awards

Other notable performances this year come from Clemenger BBDO (including a specific entry from the Sydney office), Grin Creative and Edelman, all on three nominations, while a collection of entrants scored two nods including Host / Havas, One Green Bean, The Mint Partners and P&O Cruises.

Media Agency of the Year will be between OMD Australia and Wavemaker Melbourne.

Winners will be announced at a gala dinner that will take place on April 12 at the Four Seasons Hotel in Sydney. Tickets can be purchased here.

Shortlist:

Social Idea of the Year
A Very Merry Mistake – Host/Havas with Finch for Air New Zealand
Aussie News Today – Clemenger BBDO with Flare BBDO, Groove Q, One Green Bean, UM, We Love Jam for Tourism Australia
The Honeyboomers – Carnival Cruise Line with Red Engine & Fleishman Hillard
Qantas Passport Take-Off – BWM Dentsu with Infinity Squared & Rumble Studios for Qantas

Best Use of Native or Content Marketing
Aussie News Today – Clemenger BBDO with Flare BBDO, Groove Q, One Green Bean, UM, We Love Jam for Tourism Australia
LE Live – Luxury Escapes
skiWanaka – Lake Wanaka Tourism for Wanaka NZ

Best User Experience
get lost – Grin Creative
P&O Cruises with SapientRazorfish and Swissworx

Best Use Of Face-to-Face/Experiential Marketing
Kidifornia- Traffik Group with Gate 7 for Visit California
Luxury Escapes: The Lounge – Luxury Escapes with Moth Design
#NoRobe – The Mint Partners with Art Series Hotels, AKQA & Toben for Art Series Hotels
The World’s Most Relaxing Escape Room – Banter Agency for Contiki

Best Use Of Data
Affinity Scoring – P&O Cruises with 2Datafish, Mediacom for P&O Cruises
Data-Driven Optimisation – The Lumery with Isobar for Jetstar
NCLH Paid Search – NEO for Norwegian Cruise Line Holdings Ltd.
Taking Data to the Skies – Colombus with Carat for Virgin Australia

Best Influencer Campaign
Get Out of the State You’re In – Common Ventures for Tourism NT
Keys to the City – Eleven and AVANI Hotels & Resorts
Sophie Monk’s Great Escape – Luxury Escapes
Unseen Japan – Circul8 for Japan National Tourism Organisation

Best Media Strategy
Experience A New Perspective – MediaCom with Now We Collide & NewsCorp for Princess Cruises
Need A Break? – Gravia Media for Choice Hotels Asia-Pacific
Visiting Friends & Relatives – Cummins&Partners with Big Head Digital for Tourism Western Australia

PR Idea of the Year
Aussie News Today – One Green Bean with Clemenger BBDO for Tourism Australia
Doggie Degustation – Frank PR for TFE Hotels: Storehouse On the Park
#NoRobe – The Mint Partners with Art Series Hotels, AKQA & Toben for Art Series Hotels
Operation: Sleep – Princess Cruises with FleishmanHillard & Fourth Wall
Qantas Passport Take-Off – BWM Dentsu with Infinity Squared & Rumble Studios for Qantas
The World’s 50 Best Restaurants – Tourism Australia with The Cru
Wot’s Your Journey – Edelman for Wotif (Expedia Group)

Award For Innovation
Qantas Passport Take-Off – BWM Dentsu with Infinity Squared & Rumble Studios for Qantas
Sparro with REMI for Webjet
The Ultimo: A World First Astrology Hotel – Klick Communications for The Ultimo
Wot’s Your Journey – Edelman for Wotif (Expedia Group)

Award For Bravery
Flanders Fields Street Art Project – The Walshe Group for Visit Flanders
Canberra Announced as the 3rd Best City to Visit in Lonely Planet’s 2018 Best In Travel – VisitCanberra with One Green Bean
Luxury Escapes with Grin Creative

Disruptor of The Year
U by UniWorld
Urban Adventures in Focus

Publication of the Year
AWOL – Junkee Media for Qantas
get lost – Grin Creative
Qantas Magazine + Qantas Travel Insider – Medium Rare Content Agency for Qantas
Travel at 60 – Starts at 60

Breakthrough Destination Of The Year
Destination Canada – DC & Associates Worldwide
New Caledonia Tourism with GTI Tourism
Sultanate of Oman Tourism – The Walshe Group
True Spirit of Alpine Australia – Mt Hotham Resort Management Board with 10 Feet Tall
VisitCanberra

Ad Campaign of the Year
A Very Merry Mistake – Host / Havas with Finch for Air New Zealand
Better Way to Fly – True with Plaza Films, Blockhead for Air New Zealand
Qantas Passport Take Off – BWM Dentsu with Infinity Squared, Rumble Studios for Qantas
Aussie News Today – Clemenger BBDO Sydney with UM, One Green Bean, Flare BBDO, GrooveQ, We Love Jam for Tourism Australia
What Will You Do In 2017 That You’ll Remember Forever? – Contiki
The Moment – MediaCom with Now We Collide for Princess Cruises

Travel PR Agency Of The Year
Edelman
Klick Communications

Travel Media Agency Of The Year
OMD Australia
Wavemaker Melbourne

Travel Advertising Agency Of The Year
Bashful
Circul8 Communicate
em creative/digital
Grin Creative

Travel Marketing Team of the Year
Contiki
Princess Cruises
Trafalgar

Travel Brand Of The Year
Air New Zealand
QT Hotels & Resorts with Event Hospitality & Entertainment
Trafalgar
Mantra

The Travel Marketing Awards will take place after the Mumbrella Travel Marketing Summit. Awards tickets can be purchased here. Earlybird prices ($495) for the Travel Marketing Summit end next week. You can purchase Summit tickets here

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