Mumbrella Travel Marketing Awards shortlist revealed
Intrepid Travel, Wavemaker and Australian Traveller Media have picked up a couple of nominations each for the 2023 Mumbrella Travel Marketing Awards, with the shortlist revealed today.
The awards will be held at Sofitel Sydney Wentworth on 17 August 2023 as PR, media, sales and marketing teams compete across 13 different awards.
Intrepid Travel has been nominated for three awards, namely Travel Marketing Team of the Year, Best Use of Data and Award for Bravery and Innovation.
Intrepid Travel is being recognised for its data offering Intrepid Travel Index, as well as its Ethical Marketing Guidelines.
Wavemaker secured spots for Best Use of Content and Ad Campaign of the Year, while Australian Traveller Media was nominated for Best Use of Content and Publication of the Year.
The full shortlist is below.
Book your tickets to the awards here.
The full Mumbrella Travel Marketing Award shortlist is below:
Best Use of Content
- Adventures In A Different Light – Arthur St with 4thwall.imaging, True South Film, Superbold, Chris Mcconville for Wimmera Mallee Tourism
- Connect to Country – Grin Creative for Tourism Australia
- It’s An Altitude Thing – JimJim Ideas for Tourism Snowy Mountains
- The Ghan – Squad By Mamamia with Wavemaker for Journey Beyond
- Wanderlust: A Love Letter to Western Australia – Australian Traveller Media for Tourism Western Australia
- What’s On Melbourne – Always On – City of Melbourne
Best Brand Partnership
- Anne Wild & Associates for Norwegian Cruise Line x Take 3 for the Sea
- The Monster Children Short Film Awards – Lake Wānaka Tourism with Monster Children Group
Best Use of Data
- ComeVisit! – Fred&Co Digital Advertising with DMS Innovative Pty Ltd, Destination Marketing Store, Leonards Advertising, Issimo Holdings Pty Ltd for Mid Coast Council
- Intrepid Travel Index – Pioneering the Future of Purposeful Travel in a Post-Pandemic World – Seven Communications for Intrepid Travel
- Summer Starts Early Campaign – Tourism NT with KWPX, Mango Communications, and Atomic 212
- The Off Season – Yahoo with Starcom, JCDecaux/VIOOH, Near for Tourism Tasmania
Award for Bravery and Innovation
- Ethical Marketing Guidelines – Intrepid Travel
- My Fiji VIP Airport Fast Track – Ignite Travel Group for My Fiji
- Supermelbourne – By All Means with AMPR, Twenty3 Group for Experience Melbourne, City of Melbourne
- Way South – Lake Wānaka Tourism with Loserkid Productions
- Windows to the World – Eleven for The Travel Corporation
Publication of the Year
- Australian Traveller – Australian Traveller Media
- Get Lost Travel Magazine – Grin Creative
- Qantas Magazine – Medium Rare Content Agency
- Escape – News Corp Australia
- Perth is OK!
Ad Campaign of the Year
- A Beautiful Adventure – Spicers Retreats with Serotonin Creative and Scout Frontier
- Brag Big – Wow-mazing Walks – Fred&Co Digital Advertising with Big Head Digital for Life’s an Adventure
- Come & Say G’Day – M&C Saatchi for Tourism Australia
- Moments of Wonder – Wavemaker with VMLY&R, Mamamia for Tourism Whitsundays
- Walking On A Dream – Tourism WA with The Brand Agency/Initiative for Western Australia
PR Idea of the Year
- Stella the Stargazer – Visit Victoria with Ample and Farmer’s Daughters
- The Last Tourist – G Adventures with ÉTOILE PR
- Unforgettable Legends Lounge – Red Havas for Booking.com
Breakthrough Destination of the Year
- It’s An Altitude Thing – JimJam Ideas with Knack Studios, DMS, Leonards for Tourism Snowy Mountains
- Only in the City – City of Melbourne with Cummins&Partners
Agency of the Year (Comprised of individual awards for PR, Media and Creative)
- Anne Wild & Associates (PR Agency)
- Digital Minds Group (Media Agency)
- Linkd Tourism (PR Agency)
- littleBIG (Creative Agency)
- TownSquare (Creative Agency)
Travel Marketing Team of the Year
- Intrepid Travel
- July
- Tourism Australia
- Virgin Australia
Awards for Promoting Sustainability
- Sunshine Moments: A Campaign Powered By The Sun – BCM Group with Light and Shade, Reforest for Visit Sunshine Coast
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topics
Australian Traveller Media
Intrepid Travel
Mumbrella Travel Marketing Awards
Mumbrella Travel Marketing Summit
Wavemaker
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