303 Mullenlowe Perth, Wavemaker, Hardhat in mix for Mumbrella Travel Marketing Awards
The shortlist for the 2022 Mumbrella Travel Marketing Awards has been announced, with 303 Mullenlowe Perth, Wavemaker and Hardhat among the top nominations.
The awards – returning from a hiatus in 2021 – will immediately follow the Travel Marketing Summit on 27 October, taking place at the Four Seasons Hotel in Sydney.
303 Mullenlowe Perth secured nominations in three categories for its campaign ‘Queen Of the Edge’, featuring in Ad Campaign of the Year, Best Use of Native or Content Marketing and the Award for Bravery.
Shortlisted three times also was Medium Rare, once in Publication of the Year and twice in Best Brand Partnership.
Wavemaker was listed in Best Celebrity or Influencer Campaign as well as Ad Campaign of the Year for their ‘Wonders of The Whitsundays’ campaign.
Meanwhile, Eleven’s campaign, ‘Quit for Contiki’, was nominated twice in two separate categories including Best Celebrity or Influencer Campaign and PR Idea of the Year.
Hardhat has secured two nominations featuring in Breakthrough Destination of the Year and Best Use of Native or Content Marketing.
Other nominees include Virgin Australia, Inspiring Vacations and Starcom Media Agency.
Book your tickets to the awards here.
The full Mumbrella Travel Marketing Award shortlist is below.
Best Use of Native or Content Marketing
VICE Deep Dives: Tohoku, Japan – doq with VICE Media for Visit Japan AU (Japan National Tourism Organisation)
Get Set to Melbourne – Hardhat, AFL Media, OMD & OMD Create for Visit Victoria
Queens On The Edge – 303 MullenLowe Perth with Australia’s South West, Destination Perth, Australia’s Golden Outback, Australian Government’s Recovery for Regional Tourism Program administered by Austrade for The South West Edge
Best Celebrity or Influencer Campaign
Find Your Fun Type – FleishmanHillard for Carnival Cruise Line
Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism Australia
Quit for Contiki – Eleven for Contiki
Siri-ously in Need of a Holiday – Wavemaker for Tourism Whitsundays
Best Brand Partnership
Epic Canada – Medium Rare with Destination Canada for Qantas
Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism Australia
Take Me Away – Medium Rare with Airbnb for Qantas
Tassie Tux – One Green Bean with ENTHRAL and Havas Blvd for Virgin Australia and Tourism Tasmania
Best Use of Data
Triple Intelligence Bidding – Starcom & Air New Zealand
Real Time Routes – PHD Australia with Adylic for Virgin Australia
Road to a Million – Caravan Industry Association of Australia with Lexer for Let’s Go Caravan and Camping
Venture The Kimberley – Fred&Co Digital with Destination Marketing Store, Bighead Digital for Australia’s North West Tourism
Award for Innovation
Plant’d – Ovolo Group for Ovolo Hotels
Travel Agent Finder – travelagentfinder.com.au
TravelManagers Adds ‘TCF’ And Credit Card Chargeback Insurance to Consumer Protection Promise – TravelManagers Australia
Publication of the Year
Perth Is OK!
Qantas magazine + Travel Insider – Medium Rare for Qantas
Tales & Trails magazine – Margaret River Busselton Tourism Association with Premium Publishers for The Margaret River Region brand
We Are Explorers
Ad Campaign of the Year
Days Like This – Rumble Strategic Creative with Taxi Films, Cutting Edge, Jesse Smith Photography for Tourism and Events Queensland
Stop Dreaming about New Zealand and Go – Special for Tourism New Zealand
Queens On The Edge – 303 MullenLowe Perth with Australia’s South West, Destination Perth, Australia’s Golden Outback, Australian Government’s Recovery for Regional Tourism Program administered by Austrade for The South West Edge
Siri-ously in Need of a Holiday – Wavemaker for Tourism Whitsundays
PR Idea of the Year
A Stay on Ramsay Street – Red Havas and Host/Havas for Booking.com
Camplify Flood Relief Program – Camplify with Maven PR
Secret (Travel) Agents – TBWA and Eleven for Tourism New Zealand
Quit for Contiki – Eleven for Contiki
Award for Bravery
The Greatest Travel Show – Inspiring Vacations
Queens On The Edge – 303 MullenLowe Perth with Australia’s South West, Destination Perth, Australia’s Golden Outback, Australian Government’s Recovery for Regional Tourism Program administered by Austrade for The South West Edge
Breakthrough Destination of the Year
Blaze Your Own Trail – Fred&Co Digital with Destination Marketing Store, Leonards Advertising & Media for Mid Coast Council – Barrington Coast
Delicious from Dawn ’til Dusk’ – JimJam Ideas with Torchlight Media for Gourmet Coast Trail
Open for Happiness – Tourism Fiji
Explore more: Discover Noosa’s Villages – Tourism Noosa
Get Set to Melbourne – Hardhat, AFL Media, OMD & OMD Create for Visit Victoria
Travel PR Agency of the Year
Anne Wild & Associates
ENTHRAL
littleBIG
PEPR Agency
The Walshe Group
Travel Marketing Team of the Year
AAT Kings
Journey Beyond
Minor Hotels
Southern Cross Travel Insurance
Tourism Noosa
Tourism Tasmania
Travel Brand of the Year
AAT Kings
July
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