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303 Mullenlowe Perth, Wavemaker, Hardhat in mix for Mumbrella Travel Marketing Awards

The shortlist for the 2022 Mumbrella Travel Marketing Awards has been announced, with 303 Mullenlowe Perth, Wavemaker and Hardhat among the top nominations.

The awards – returning from a hiatus in 2021 – will immediately follow the Travel Marketing Summit on 27 October, taking place at the Four Seasons Hotel in Sydney.

303 Mullenlowe Perth secured nominations in three categories for its campaign ‘Queen Of the Edge’, featuring in Ad Campaign of the Year, Best Use of Native or Content Marketing and the Award for Bravery.

Shortlisted three times also was Medium Rare, once in Publication of the Year and twice in Best Brand Partnership.

Wavemaker was listed in Best Celebrity or Influencer Campaign as well as Ad Campaign of the Year for their ‘Wonders of The Whitsundays’ campaign.

Meanwhile, Eleven’s campaign, ‘Quit for Contiki’, was nominated twice in two separate categories including Best Celebrity or Influencer Campaign and PR Idea of the Year.

Hardhat has secured two nominations featuring in Breakthrough Destination of the Year and Best Use of Native or Content Marketing.

Other nominees include Virgin Australia, Inspiring Vacations and Starcom Media Agency.

Book your tickets to the awards here.

The full Mumbrella Travel Marketing Award shortlist is below.

Best Use of Native or Content Marketing

VICE Deep Dives: Tohoku, Japan – doq with VICE Media for Visit Japan AU (Japan National Tourism Organisation)

Get Set to Melbourne – Hardhat, AFL Media, OMD & OMD Create for Visit Victoria

Queens On The Edge – 303 MullenLowe Perth with Australia’s South West, Destination Perth, Australia’s Golden Outback, Australian Government’s Recovery for Regional Tourism Program administered by Austrade for The South West Edge

Best Celebrity or Influencer Campaign

Find Your Fun Type – FleishmanHillard for Carnival Cruise Line

Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism Australia

Quit for Contiki – Eleven for Contiki

Siri-ously in Need of a Holiday – Wavemaker for Tourism Whitsundays

Best Brand Partnership

Epic Canada – Medium Rare with Destination Canada for Qantas

Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism Australia

Take Me Away – Medium Rare with Airbnb for Qantas

Tassie Tux – One Green Bean with ENTHRAL and Havas Blvd for Virgin Australia and Tourism Tasmania

Best Use of Data

Triple Intelligence Bidding – Starcom & Air New Zealand

Real Time Routes – PHD Australia with Adylic for Virgin Australia

Road to a Million – Caravan Industry Association of Australia with Lexer for Let’s Go Caravan and Camping

Venture The Kimberley – Fred&Co Digital with Destination Marketing Store, Bighead Digital for Australia’s North West Tourism

Award for Innovation

Plant’d – Ovolo Group for Ovolo Hotels

Travel Agent Finder – travelagentfinder.com.au

TravelManagers Adds ‘TCF’ And Credit Card Chargeback Insurance to Consumer Protection Promise – TravelManagers Australia

Publication of the Year

Perth Is OK!

Qantas magazine + Travel Insider – Medium Rare for Qantas

Tales & Trails magazine – Margaret River Busselton Tourism Association with Premium Publishers for The Margaret River Region brand

We Are Explorers

Ad Campaign of the Year

Days Like This – Rumble Strategic Creative with Taxi Films, Cutting Edge, Jesse Smith Photography for Tourism and Events Queensland

Stop Dreaming about New Zealand and Go – Special for Tourism New Zealand

Queens On The Edge – 303 MullenLowe Perth with Australia’s South West, Destination Perth, Australia’s Golden Outback, Australian Government’s Recovery for Regional Tourism Program administered by Austrade for The South West Edge

Siri-ously in Need of a Holiday – Wavemaker for Tourism Whitsundays

PR Idea of the Year

A Stay on Ramsay Street – Red Havas and Host/Havas for Booking.com

Camplify Flood Relief Program – Camplify with Maven PR

Secret (Travel) Agents – TBWA and Eleven for Tourism New Zealand

Quit for Contiki – Eleven for Contiki

Award for Bravery

The Greatest Travel Show – Inspiring Vacations

Queens On The Edge – 303 MullenLowe Perth with Australia’s South West, Destination Perth, Australia’s Golden Outback, Australian Government’s Recovery for Regional Tourism Program administered by Austrade for The South West Edge

Breakthrough Destination of the Year

Blaze Your Own Trail – Fred&Co Digital with Destination Marketing Store, Leonards Advertising & Media for Mid Coast Council – Barrington Coast

Delicious from Dawn ’til Dusk’ – JimJam Ideas with Torchlight Media for Gourmet Coast Trail

Open for Happiness – Tourism Fiji

Explore more: Discover Noosa’s Villages – Tourism Noosa

Get Set to Melbourne – Hardhat, AFL Media, OMD & OMD Create for Visit Victoria

Travel PR Agency of the Year

Anne Wild & Associates

ENTHRAL

littleBIG

PEPR Agency

The Walshe Group

Travel Marketing Team of the Year

AAT Kings

Journey Beyond

Minor Hotels

Southern Cross Travel Insurance

Tourism Noosa

Tourism Tasmania

Travel Brand of the Year

AAT Kings

July

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